Enterprises need to know why they need to do full network marketing and promotion, and before doing full network marketing and promotion, they need to do some basic work well. Below is an analysis by personnel from Jinan's entire network promotion company:
Platform building: You need to have a website and system first
The enterprise website of small enterprises should be a marketing oriented website, focusing on product and marketing promotion, while also containing brand information; Large enterprises or group companies should establish doorstep websites to showcase their corporate strength and culture, and focus on information dissemination; A website that focuses on product sales and product display should be a mall style website.
Website keyword optimization
What is the purpose of website keyword optimization? To achieve Baidu keyword search on the homepage, in addition to advertising recommended websites and links, it is important to rank high. (excluding advertising bidding)
Specific operations for website SEO optimization, such as:
1. Optimize content on the website, such as article richness, user behavior, user recommendations, domain weight and rating, external link recommendations, and friendly links
2. Excellent article: This refers to an article that can move, attract, and interest people.
3. Segmentation of placement channels: Understand product attributes and segmented channels, gain insight into the main channels where core consumers are located, including industry related forums, authoritative forums, popular forums, and portal networks.
4. Baidu peripheral information precipitation: Establish Baidu and its surrounding information ecology and information sink work, increase search engine indexing and search exposure.
Network wide promotion
1. Optimization of keyword SEO on enterprise marketing official website
2. B2B platform/vertical industry platform, with a large number of precise keyword groups
3. Classification information network, with a large number of precise keyword groups
4. Blog, adhere to sharing corporate news updates, constantly update and interact with users
5. Forum/post bar, carefully planned copy to directly target customer pain points
6. Interactive Q&A platform to increase quantity while ensuring quality
7. Video website, original+creative videos;
8. Social network platforms focus on content timeliness
9. News sources, maintaining regular exposure
10. Self media platform, achieving brand promotion and marketing goals through content planning
Promotion is a means, not a core issue, that is, simply selecting or combining media and related resources. To promote effectively, one is to be precise; Additionally, it is important to be effective and have conversion, otherwise promotion would be a waste of resources. If you have promotion needs, come and consult us http://www.qwjst.com ！