越来越多的企业开始转型互联网，试图把线下与线上相结合，开辟一条的发展之路，实现的增长。但由于很多企业都是初次接触互联网推广，且公司也没有相关的人才，该如何去进行济南网络推广呢？今天就来分享介绍一下事项：

More and more enterprises are starting to transform into the internet, attempting to combine offline and online, opening up a new path of development and achieving new growth. But since many companies are new to internet promotion and do not have relevant professional talents, how can they carry out online promotion in Jinan? Today, let's share and introduce the following matters:

中小企业如何去做网络推广

How to promote online for small and medium-sized enterprises

结合公司产品或服务，分析用户，无论销售的是产品还是服务，我们首需要做的是分析目标用户群体。

Based on the company's products or services, analyzing users, whether selling products or services, the first thing we need to do is analyze the target user group.

1、我们面对的是哪些客户？

1. What customers are we facing?

2、这类客户的大需求是什么？

2. What are the major needs of such customers?

3、他们一般通过哪些渠道来解决他们的需求？

3. What channels do they typically use to address their needs?

4、我们目前能满足用户哪些需求，还有哪些需求不能满足？

4. What are the current needs that we can meet for users and what are the remaining needs that we cannot meet?

5、与同行相比，我们的产品或服务优势在哪里？

5. What are the advantages of our products or services compared to our peers?

做好品牌

Make a good brand first

互联网发展到今天，产品的选择性越来越多，选择渠道也越来越多，所以品牌推广是以网络推广的致命性因素。对于一些传统企业或者初创型企业，可能除了官网之外，几乎没其他网络推广方式。网上能找到公司相关的信息也很少，容易缺少信任感。而品牌在一定程度上意味着用户的认可和信任，试想一个不知名的品牌产品，你放心购买吗？

With the development of the internet today, there are more and more choices for products and channels, so brand promotion is a fatal factor in future online promotion. For some traditional or start-up enterprises, there may be almost no other online promotion methods besides the official website. There is also little information about the company that can be found online, which can easily lead to a lack of trust. And a brand to a certain extent means recognition and trust from users. Imagine an unknown brand product, can you buy with confidence?

官网是一个企业的的门面

The official website is the facade of a company

互联网不同于线下，不可能实现每个客户都与你面多面交谈，不是同城的，一般不会轻易上门拜访来了解和核实公司情况。而这个时候一个公司官网的好坏就直接影响了客户对这个公司的印象。

The internet is different from offline, and it is impossible for every customer to have multiple face-to-face conversations with you. It is not in the same city, and it is generally not easy to visit and verify the company's situation. At this point, the quality of a company's official website directly affects the customer's impression of the company.

网络推广的关键点是什么

What are the key points of online promotion

抓住大众的好奇心

Seize the curiosity of the public

每天出现在互联网上的内容数不胜数，要想自己的内容不被下沉。就必须要有能够吸引到用户的话题标签才可以，所以我们就要牢牢抓住大众的好奇心理，利用网络舆论的宣传价值。为自己的内容选择一个炒作话题，通过在各大论坛、闻网站、短视频发布等方式，将话题置于热门的位置。

The amount of content that appears on the internet every day is countless, and it is important to keep your content from sinking. We must have topic tags that can attract users, so we must firmly grasp the curiosity of the public and utilize the promotional value of online public opinion. Choose a hype topic for your content and place it in a popular position by posting it on various forums, news websites, short videos, and other means.

拉近品牌与消费者之间的距离

Narrowing the distance between brands and consumers

通过开展一系列的网络主题活动来吸引用户，借助各种开展的网络主题活动拉进与消费者之间的距离，提高品牌产品在消费者心中的形象，从而提高知名度。让更多的人记住该企业。

By carrying out a series of online themed activities to attract users, and using various online themed activities to bridge the gap with consumers, we can enhance the image of our brand products in the minds of consumers, thereby increasing their awareness. Make more people remember the company.

快速提升品牌知名度

Quickly enhance brand awareness

通过SEO的技术去提高企业品牌和产品在各大搜索引擎的排名，利用百度、360搜索等的强大搜索优势，快速的传播品牌信息，提升品牌知名度。

By using SEO technology to improve the ranking of corporate brands and products on major search engines, utilizing the powerful search advantages of Baidu, 360 Search, etc., we can quickly spread brand information and enhance brand awareness.

随着互联网的快速发展，网络营销推广已经成为许多企业推广销售的方式之一，网络营销也越来越受到企业的重视和应用。它作为型的信息交互平台，也可以带给传统产业的发展机遇，开拓产业发展空间，优化产业运作方式。您有需求就来我们网站http://www.qwjst.com咨询吧!

With the rapid development of the Internet, online marketing has become one of the ways for many enterprises to promote sales, and online marketing is also increasingly valued and applied by enterprises. As a new type of information exchange platform, it can also bring new development opportunities to traditional industries, expand industrial development space, and optimize industrial operation methods. Come to our website if you have any needs http://www.qwjst.com Consult!