很多人问小编，想让网络推广从零到一开始，需要怎么做。这个问题其实没有标准的答案，企业不同推广方案也不尽相同，但其中以不变应万变的就是推广要有针对性的策略，今天济南网络公司小编就跟大家分享下，希望给要做这方面的企业提供有效的帮助。

Many people ask editors what they need to do to get online promotion from scratch. There is actually no standard answer to this question, and different companies have different promotion plans. However, the strategy of adapting to changes with immutability is to have targeted promotion strategies. Today, the editor of Jinan Network Company will share with you, hoping to provide effective help to enterprises that want to do this.

一、企业品牌策略

1、 Corporate brand strategy

公司经营的产品要确定自己的品牌，通过互联网的力量快速建立自己的品牌形象，并通过自己网站提升企业整体形象。在这个信息世道，网络品牌的价值可能高于网络获得的直接利益。当企业建立品牌就要通过一系列的推广措施，达到顾客对企业的认知和认可。

The products operated by the company need to determine their own brand, quickly establish their own brand image through the power of the internet, and enhance the overall image of the enterprise through their own website. In this information age, the value of online brands may outweigh the direct benefits obtained through the internet. After establishing a brand, enterprises need to adopt a series of promotion measures to achieve customer awareness and recognition of the enterprise.

二、推广渠道策略

2、 Promotion channel strategy

网络推广的渠道要从消费者的角度出发，例如前两年大火的自媒体和这两年的短视频平台都是很好的推广渠道，企业可以在合适的推广渠道（例如闻、论坛、问答）之外，选择适合自己企业调性的平台开展工作。

The channels for online promotion should be from the perspective of consumers. For example, self media, which has been popular in the past two years, and short video platforms in the past two years are good promotion channels. Enterprises can choose platforms that are suitable for their own company's tone to carry out work outside of suitable promotion channels (such as news, forums, Q&A).

三、产品策略

3、 Product Strategy

之就是产品了，所有的推广出发点都是为了销售产品。企业在推广时要明确自己的公司所卖产品或者服务项目，明确哪些群体是消费者，有目的的寻找消费群体，产品的选择是很重要的，产品的选择决定了要进行网络营销的消费群体。选择好产品可以通过网络营销获得更大的利润。

Afterwards, there will be the product, and all the promotion will be based on selling the product. When promoting, enterprises should first clarify the products or service offerings they sell, identify which groups are consumers, and purposefully search for consumer groups. Product selection is crucial, as it determines the consumer groups to engage in online marketing. Choosing a good product can lead to greater profits through online marketing.

四、营销策略

4、 Marketing strategy

网络营销不同于传统营销的模式，是利用大量的网络广告这种软营销模式来达到转化的效果。这样的做法非常大的优点就是可以节省大量人力和财力支出。通过网络广告效应可以在互联网中不同的角落里挖掘潜在的客户。在多数情况下，网络营销对于促进网下销售十分有价值，又避免了现实中促销的千篇一律。

Online marketing is different from traditional marketing models in that it utilizes a large amount of online advertising as a soft marketing model to achieve transformation effects. The great advantage of this approach is that it can save a lot of manpower and financial expenses. Through the effect of online advertising, potential customers can be discovered in different corners of the internet. In most cases, online marketing is highly valuable in promoting offline sales while avoiding the monotony of promotions in reality.

五、服务策略

5、 Service Strategy

当下的网络推广，更重要的一环在于企业与用户的互动与服务上，网络营销可以根据自身公司品牌调性和产品特性以及目标客户群，来加强互动，提高用户粘性和重视度。

A more important aspect of current online promotion lies in the interaction and service between enterprises and users. Online marketing can strengthen interaction and increase user stickiness and attention based on the company's brand tone, product characteristics, and target customer groups.

服务方面除了企业都知道的服务态度和完善的服务体系，还需要速度，比如官网或者网店中客服响应客户的速度。不要小看这一点，对于当下的用户来说，选择更多，所以购买产品的时候，往往会把效率放在头上。如果服务速度上跟不上，那么长此以往，企业很可能会流失很大的一批用户。

In terms of service, in addition to the well-known service attitude and comprehensive service system of enterprises, speed is also needed, such as the speed at which customer service responds to customers on official websites or online stores. Don't underestimate this point. For current users, they have more choices, so when purchasing products, they often prioritize efficiency. If the service speed cannot keep up, then in the long run, the enterprise is likely to lose a large number of users.

在当下的互联网环境下，掌握了用户等于掌握了市场，所以小编认为服务互动这方面还是比较重要的，企业不可掉以轻心。更多相关事项就来我们网站http://www.qwjst.com咨询吧！

In the current internet environment, mastering users is equivalent to mastering the market, so I believe that service interaction is still quite important and enterprises cannot take it lightly. For more related matters, come to our website http://www.qwjst.com Consult!