Website optimization can improve website ranking and allow websites to gain more traffic, but many companies' website SEO optimization results are not good, with traffic consistently failing to rise and even leading to a decrease in website keyword ranking. So what are the reasons for poor website optimization results? Today, Jinan Network Company will give you a detailed introduction.
1、 Incorrect website optimization method
Many companies set the core keywords of their websites as popular keywords, which is difficult to compete with and highly popular. In the early stages of website optimization, it is difficult to optimize the core keywords directly. As a result, many company websites may not see much effect after a few months. In this situation, we can often use the method of optimizing long tail keywords. In the early stage, we should first optimize long tail keywords, and wait until the website has a certain weight before optimizing core keywords.
2、 The quality of website content is too poor
Website content is the core of a website. If your website content quality is too poor, the repetition rate is high, and the articles are not smooth, then the user bounce rate is high, the search engine spiders do not crawl, and the website score is low, it is naturally difficult to have a good ranking.
3、 The article updates irregularly
The irregular updating of website articles has affected website ranking and inclusion. Website articles are updated regularly, and search engine spiders will form a habit of crawling content on the website for a fixed period of time. The longer the time, the easier it is for the website content to be quickly indexed by spiders.
4、 Poor server performance
The poor performance of website servers leads to slow website loading speed, frequent inability to open, and content being hacked, which is why many company websites are delayed in optimizing and unable to achieve results.
The above is an introduction to how the promotion and optimization effect of the website is not good, hoping to be helpful to everyone. If you still want to learn more about optimization and promotion knowledge, you can follow and bookmark our website http://www.qwjst.com We will update our knowledge periodically for your reference and understanding.