Some things must be done, and some things must not be done. Website promotion should also adhere to its own stance and have its own guidelines. Here, Jinan Network Company wants to discuss a few taboos in website promotion, which are some "minefields" that may affect your website's image and thus affect website revenue.
1. Website keyword density
Usually, during the website keyword layout period set by webmasters, although setting the website keyword density can help increase the correlation between website pages and keywords, as website optimization operators, they should also avoid the problem of setting the website keyword density too tightly. If there is a malicious accumulation of website keywords in the homepage title or inner page title of a website, it is easy to cause annoyance among users and search engines, ultimately leading to punishment and judgment by search engines.
2. Website article is original
I believe that as a website promoter, I must be aware of how important the quality of website articles and the optimization of website daily operations are. If we cannot guarantee the long-term and high-quality original operation of website articles, but instead use pseudo original creation to create some common content in search engines, it will affect the readability of website users and the aversion of search engines. It is recommended that webmasters can make fundamental changes in this regard.
3. 301 Redirect
During the optimization period of enterprise website operation, webmasters set 301 redirects on website pages. If there are errors in page redirection, pointing to incorrect pages, or fundamental errors in redirection settings, it is easy to cause negative impacts on the enterprise website by website users and search engines. Behaviors that cannot provide users with a good user experience cannot exist in website optimization operation.
4. The website URL address is not standardized
Non standardized website URL addresses are one of the common minefields in website optimization operations. Some webmasters choose dynamic URL settings during daily website optimization operations to save time, resulting in search engine non inclusion and other issues. These are all issues that webmasters need to pay attention to during long-term optimization operations to avoid website page non inclusion and affect the normal operation and optimization of the website.
5. Do not use navigation as image links
Because search engines are a very large database, not an image library, they search for your title on the homepage, and then search for other internal pages of your website through your navigation system. Therefore, if your website navigation is text links, search engines are very easy to search for other pages of your website, making the overall image of the website well displayed. Image links cannot achieve this effect.
6. Don't pursue free too much, go crazy about making friendship links
Some people, in order to save money, place their hopes on free resources. What's even more ridiculous is that some people want to increase their website traffic, improve their ranking on search engines, and attract customers through simple crazy friendship links.
7. Do not use keyword stacking to optimize websites
Keyword stacking means that all keywords are stacked together in a website and published in the form of an article. Search engines will not include such keyword stacking websites and may silently crawl the website for a long time.
The minefields that website promotion should avoid start from these seven points. We hope to provide you with good help. For more information, please come to our website http://www.qwjst.com Consult!