有些事必须要做，有些事一定不能做。网站推广也应该坚持自己的立场，有自己的准则。在这里，济南网络公司要和大家谈一下网站推广中的几点禁忌，也就是一些有可能影响到你的网站形象，进而影响到网站收益的“雷区”。

Some things must be done, and some things must not be done. Website promotion should also adhere to its own stance and have its own guidelines. Here, Jinan Network Company wants to discuss a few taboos in website promotion, which are some "minefields" that may affect your website's image and thus affect website revenue.

1、网站关键词密度

1. Website keyword density

通常在站长设置网站关键词布局期间，尽管网站关键词密度设置有助于增加网站页面与关键词之间的相关性，但是作为网站优化运营人员还理应避免网站关键词密度的设置过密的问题。如果在网站首页标题或内页标题中出现网站关键词恶意堆砌情况，很容易引起用户和搜索引擎的厌烦感，终引起搜索引擎的惩罚判定。

Usually, during the website keyword layout period set by webmasters, although setting the website keyword density can help increase the correlation between website pages and keywords, as website optimization operators, they should also avoid the problem of setting the website keyword density too tightly. If there is a malicious accumulation of website keywords in the homepage title or inner page title of a website, it is easy to cause annoyance among users and search engines, ultimately leading to punishment and judgment by search engines.

2、网站文章为原创

2. Website article is original

想必作为的网站推广人员一定知晓网站文章质量与网站日常运营优化有多么重要的影响，如果不能保证网站文章的长久性高质量原创运营，而是采用伪原创创作一些在搜索引擎中常见的内容，会影响网站用户的可读性以及搜索引擎的厌恶感，建议站长可以从这方面做出根本性改变。

I believe that as a website promoter, I must be aware of how important the quality of website articles and the optimization of website daily operations are. If we cannot guarantee the long-term and high-quality original operation of website articles, but instead use pseudo original creation to create some common content in search engines, it will affect the readability of website users and the aversion of search engines. It is recommended that webmasters can make fundamental changes in this regard.

3、301重定向

3. 301 Redirect

在企业网站运营优化期间，站长对网站页面设置301重定向，如果站内页面重定向发生错误、指向错误页面或重定向设置出现根本性错误，很容易导致网站用户和搜索引擎对企业网站的负面影响，不能给予用户良好的使用体验行为是不能在网站优化运营中存在的。

During the optimization period of enterprise website operation, webmasters set 301 redirects on website pages. If there are errors in page redirection, pointing to incorrect pages, or fundamental errors in redirection settings, it is easy to cause negative impacts on the enterprise website by website users and search engines. Behaviors that cannot provide users with a good user experience cannot exist in website optimization operation.

4、网站URL地址不规范

4. The website URL address is not standardized

网站URL地址不规范是常见的网站优化运营的雷区之一，有些站长在日常网站优化运营期间选择动态URL设置省事儿，结果导致搜索引擎的不收录等等，这都是需要站长在长期优化运营期间注意的问题，避免出现网站页面不收录情况出现，影响网站的正常运营与优化。

Non standardized website URL addresses are one of the common minefields in website optimization operations. Some webmasters choose dynamic URL settings during daily website optimization operations to save time, resulting in search engine non inclusion and other issues. These are all issues that webmasters need to pay attention to during long-term optimization operations to avoid website page non inclusion and affect the normal operation and optimization of the website.

5、不要把导航做成图片链接

5. Do not use navigation as image links

因为搜索引擎是个非常大的数据库，而不是一个图片库，搜索引擎首页搜索到的是你的标题，接着才通过你的导航系统搜索到你网站的其他内页，所以如果你的网站导航是文字链接，搜索引引擎就非常容易搜索到你的其他页面，使网站的整体形象得到很好的展示，图片链接则不能达到这个效果。

Because search engines are a very large database, not an image library, they search for your title on the homepage, and then search for other internal pages of your website through your navigation system. Therefore, if your website navigation is text links, search engines are very easy to search for other pages of your website, making the overall image of the website well displayed. Image links cannot achieve this effect.

6、不要过于追求免费，疯狂的做友情链接

6. Don't pursue free too much, go crazy about making friendship links

一些人为了省钱，把希望寄托在免费资源上，更可笑的是有人想通过单纯的疯狂友情链接来增加自己网站的流量，提高在搜索引引擎的排名，吸引客户。

Some people, in order to save money, place their hopes on free resources. What's even more ridiculous is that some people want to increase their website traffic, improve their ranking on search engines, and attract customers through simple crazy friendship links.

7、不要采用关键词堆砌优化网站

7. Do not use keyword stacking to optimize websites

关键词堆砌也就是说在网站中把所有关键词堆砌在一起，然用一种文章的形式发布，搜索引擎对于这样的关键词堆砌网站是不会收录的，并且可能会很长时间不声爬行网站。

Keyword stacking means that all keywords are stacked together in a website and published in the form of an article. Search engines will not include such keyword stacking websites and may silently crawl the website for a long time.

网站推广应该避免的雷区就从这七点进行说起了，希望能够给您好的帮助，更多事项就来我们网站http://www.qwjst.com咨询吧！

The minefields that website promotion should avoid start from these seven points. We hope to provide you with good help. For more information, please come to our website http://www.qwjst.com Consult!