近几年，短视频的兴起以及迅猛发展，引起了众多大中型企业的注意，许多企业开始放弃传统的广告方式，纷纷将目光注入到短视频中来。而作为火的短视频之一，短视频自然成为了大多数企业关注的。下面济南短视频运营公司来讲讲关于短视频获客的正确链路。

In recent years, the rise and rapid development of short videos have attracted the attention of many large and medium-sized enterprises. Many enterprises have begun to give up traditional advertising methods and have poured their eyes into short videos. As one of the short videos of fire, short videos naturally become the focus of most enterprises. Next, Jinan Short Video Operation Company will talk about the correct link of short video customers.

1）寻找有效的精准人群

1) Find effective and accurate people

用户除了日常浏览，当需要获取信息的时候，还会通过短视频的搜索界面进行查询，往往这部分人群更精准，这样一来企业账号在搜索入口的优展现、以及关键词和联想词的嫁接就会使得企业号优在搜索框展现。不要小看这一动作，一些地域性或偏性的行业信息，用户只能通过搜索进行浏览，平台很难主动推送这类信息，就比如我们很难会刷到关于制造、加工、生产类的行业视频。

In addition to daily browsing, when users need to obtain information, they will also query through the short video search interface, which is often more accurate for this part of the population. In this way, the priority display of enterprise accounts in the search portal, as well as the grafting of keywords and associated words, will make the enterprise number priority display in the search box. Don't underestimate this action. Some regional or professional industry information can only be browsed by users through search. It is difficult for the platform to actively push such information. For example, it is difficult for us to brush industry videos about manufacturing, processing and production.

在短视频搜索框中将品牌名嫁接到行业词中可以很好地截取流量，也能呈现一个较好的品牌影响力、提升信任度。 再加上短视频发布时按照平台的规则通过关键词、标题、内容等进行优化，将视频优化至关键词搜索的靠前位置，也可以更大增加企业号展现率。虽说道理很简单，但很多企业并没有重视这一块，但偏偏这部分用户价值很高。

In the short video search box, the brand name can be transferred to the industry words, which can intercept the traffic well, and can also present a good brand influence and enhance trust. In addition, when short videos are released, they are optimized by keywords, titles, content, etc. according to the rules of the platform, and the video is optimized to the top of the keyword search, which can also greatly increase the display rate of the enterprise account. Although the reason is very simple, many enterprises do not attach importance to this part, but this part of users is of high value.

2）流量续的运营与转化

2) Subsequent operation and transformation of traffic

很多企业在做账号的时候并没有维护好现存的流量，一些突发性的流量也没有做好跟进，导致很多流量流失。诸多问题都是因为企业没有提前建立台的服务运营体系，企业应学会运用平台内的营销工具，去解决粉丝的决策层面。

Many enterprises did not maintain the existing traffic when making accounts, and some unexpected traffic did not follow up, resulting in a lot of traffic loss. Many problems are due to the fact that the enterprise has not established a backstage service operation system in advance. The enterprise should learn to use the marketing tools in the platform to solve the decision-making level of fans.

比如：1）企业经常面临的流量无法变现问题；2）人工无法进行的系统跟踪服务

For example: 1) enterprises often face the problem that the flow cannot be realized; 2) System tracking service that cannot be performed manually

诸多此类问题，衍生了短视频官方的自动化营销工具：①主动私信②跟进转化。通过营销工具我们可以根据平台用户的行为进行主动回复跟进、编辑话术，当用户通过点赞、评论、关注等方式，表达出了对你视频内容或商品的认可和意向，会在几秒以内，迅速以私信的方式，给对方发送一条，提前由商家设置好的私信。以文字、图片、链接、图片、提醒等形式主动回复用户，达到促进转化的效果。

Many of these problems have resulted in the official automated marketing tool of short video: ① active private mail ② follow-up conversion. Through marketing tools, we can actively respond and follow up and edit scripts according to the behavior of platform users. When users express their approval and intention to your video content or products through likes, comments, attention and other ways, they will quickly send a private message to the other party in the form of a private message, which is set by the merchant in advance, within a few seconds. Actively reply to users in the form of text, pictures, links, pictures, reminders, etc. to achieve the effect of promoting transformation.

有时候用户也需要强指令的话术，来引导他做你想让他做的事情。当遇到被初次私信触达没有及时地反馈和行动的意向用户，可以通过设置不同的话术留言，进行多次挽回。多次反复的触达意向用户，用不同的话术形态，来提高意向用户的转化率。

Sometimes users also need strong command scripts to guide them to do what you want them to do. When an intended user who has not responded and acted in time after being touched by the first private message, he/she can set different script messages to retrieve multiple times. Reach out to intended users repeatedly and use different script forms to improve the conversion rate of intended users.

以上两个方面都是帮助企业获客的重要环节。关注流量和内容固然重要，但一些入驻短视频的中小企业和在短视频上一筹莫展的企业可以参考自身行业属性进行分析，做好搜索的流量截流与跟进转化，一定是打破僵局的有效途径。

The above two aspects are important links to help enterprises win customers. It is important to pay attention to traffic and content, but some small and medium-sized enterprises newly settled in short videos and enterprises unable to make progress in short videos can refer to their own industry attributes for analysis, and do a good job of traffic interception and follow-up conversion of search, which must be an effective way to break the deadlock.

中小企业想在短视频上获客，就要找准自己的行业定位，分析用户的搜索习惯，制定好自己的赛道而不是盲目跟风，“流量的价值在于精准”，一百个精准粉丝的转化也不容小觑。更多相关内容就来咨询我们http://www.qwjst.com吧！

If small and medium-sized enterprises want to win customers in short videos, they must find their own industry positioning, analyze users' search habits, and formulate their own track rather than blindly follow the trend. "The value of traffic is accuracy", and the transformation of 100 accurate fans should not be underestimated. Consult us for more information http://www.qwjst.com Come on!