In recent years, the rise and rapid development of short videos have attracted the attention of many large and medium-sized enterprises. Many enterprises have begun to give up traditional advertising methods and have poured their eyes into short videos. As one of the short videos of fire, short videos naturally become the focus of most enterprises. Next, Jinan Short Video Operation Company will talk about the correct link of short video customers.
1) Find effective and accurate people
In addition to daily browsing, when users need to obtain information, they will also query through the short video search interface, which is often more accurate for this part of the population. In this way, the priority display of enterprise accounts in the search portal, as well as the grafting of keywords and associated words, will make the enterprise number priority display in the search box. Don't underestimate this action. Some regional or professional industry information can only be browsed by users through search. It is difficult for the platform to actively push such information. For example, it is difficult for us to brush industry videos about manufacturing, processing and production.
In the short video search box, the brand name can be transferred to the industry words, which can intercept the traffic well, and can also present a good brand influence and enhance trust. In addition, when short videos are released, they are optimized by keywords, titles, content, etc. according to the rules of the platform, and the video is optimized to the top of the keyword search, which can also greatly increase the display rate of the enterprise account. Although the reason is very simple, many enterprises do not attach importance to this part, but this part of users is of high value.
2) Subsequent operation and transformation of traffic
Many enterprises did not maintain the existing traffic when making accounts, and some unexpected traffic did not follow up, resulting in a lot of traffic loss. Many problems are due to the fact that the enterprise has not established a backstage service operation system in advance. The enterprise should learn to use the marketing tools in the platform to solve the decision-making level of fans.
For example: 1) enterprises often face the problem that the flow cannot be realized; 2) System tracking service that cannot be performed manually
Many of these problems have resulted in the official automated marketing tool of short video: ① active private mail ② follow-up conversion. Through marketing tools, we can actively respond and follow up and edit scripts according to the behavior of platform users. When users express their approval and intention to your video content or products through likes, comments, attention and other ways, they will quickly send a private message to the other party in the form of a private message, which is set by the merchant in advance, within a few seconds. Actively reply to users in the form of text, pictures, links, pictures, reminders, etc. to achieve the effect of promoting transformation.
Sometimes users also need strong command scripts to guide them to do what you want them to do. When an intended user who has not responded and acted in time after being touched by the first private message, he/she can set different script messages to retrieve multiple times. Reach out to intended users repeatedly and use different script forms to improve the conversion rate of intended users.
The above two aspects are important links to help enterprises win customers. It is important to pay attention to traffic and content, but some small and medium-sized enterprises newly settled in short videos and enterprises unable to make progress in short videos can refer to their own industry attributes for analysis, and do a good job of traffic interception and follow-up conversion of search, which must be an effective way to break the deadlock.
If small and medium-sized enterprises want to win customers in short videos, they must find their own industry positioning, analyze users' search habits, and formulate their own track rather than blindly follow the trend. "The value of traffic is accuracy", and the transformation of 100 accurate fans should not be underestimated. Consult us for more information http://www.qwjst.com Come on!