网络推广已经如火如荼地进行，但是很多企业在推广过程中的效益却没有达到理想的效果，很多明明应该会有更好效果的方案都没有达到预期。诊断发现，他们的大方向都没有什么问题，但是在一些细节问题的处理上还是可以更加精益求精的。下面济南网络推广公司就来讲讲细节吧。

The network promotion has been carried out in full swing, but the benefits of many enterprises in the promotion process have not achieved the desired results, and many plans that clearly should have better results have not met the expectations. After diagnosis, they found that there were no problems in their general direction, but they could still be more refined in dealing with some details. Let's talk about the details of Jinan Network Promotion Company.

一、关键词的长尾词布局

1、 Long tail word layout of key words

关键词的布局是网络推广中重要性不言而喻，所以很多企业在网络推广的时候会特别注重关键词的布局，但是却忽略了长尾词的重要性。这些长尾关键字有没有经过精心挑选？是不是和别人的信息大量的重复？是不是在标题中出现的顺序是不是合理而不堆砌？加入长尾词的标题是不是易读而不生硬？这些都是用户点击的关键条件。

The layout of keywords is self-evident in network promotion, so many enterprises pay special attention to the layout of keywords in network promotion, but ignore the importance of long tail words. Have these long tail keywords been carefully selected? Is there a lot of duplication with other people's information? Is the order in the title reasonable and not stacked? Is the title with long tail words easy to read and not stiff? These are the key conditions for users to click.

二、图片的选择

2、 Selection of pictures

图片在网络推广过程中已经越来越重要了，用户相比于文字更喜欢图片的介绍。虚拟的网络世界里，这就是可以所见即所得的东西，用户会非常相信自己眼睛所看到的东西。但是很多企业在配图的时候选择的图片都很佛系，与自身的产品的关联性不是很大，只是把图片当做一种排版设计，并没有在图片中植入相关的推广信息，浪费了这个网络推广的传播媒介的力量。

Pictures have become more and more important in the process of network promotion. Users prefer the introduction of pictures to words. In the virtual network world, this is what you can see and what you can get. Users will very much believe what they see with their eyes. However, many enterprises choose pictures that are very Buddhist and not very relevant to their own products. They just regard pictures as a typesetting design, and do not embed relevant promotion information in the pictures, wasting the power of the network promotion media.

三、选择有效平台

3、 Select a valid platform

全网布局的风潮让很多企业觉得，网络推广广撒网就能获得很好的推广效果，但是钱花出去了，效果却没有达到理想的状态。因为很多平台其实真的是无用平台，除了增加成本外并没有什么实际的效果。专注和精准，更容易获得用户的青睐。不同的平台都有其不同的粘性客用户，有效的平台才能出有效的效果。

The trend of the whole network layout makes many enterprises feel that the network promotion can achieve good promotion effect by spreading the network widely, but the effect has not reached the ideal state when the money is spent. Because many platforms are really useless platforms, which have no practical effect except for increasing costs. Focus and accuracy make it easier to win the favor of users. Different platforms have different sticky customers. Only effective platforms can produce effective results.

四、移动客户端的推广

4、 Promotion of mobile clients

随着手机端用户的增加，移动客户端的用户已经逐渐超过了电脑客户端的用户。网络推广的也需要逐渐偏向移动端的客户。但是很多老牌的企业依然把过多的放在了PC端上面，导致没有达到预期的宣传效果。

With the increase of mobile phone users, the number of mobile client users has gradually exceeded the number of computer client users. The focus of network promotion also needs to gradually shift to mobile customers. However, many established enterprises still put too much emphasis on the PC side, resulting in the failure to achieve the expected publicity effect.

以上就是小编为大家整理的在网络推广过程中需要注意的一些细节。希望大家能够重视这些细节，并在这些细节上精益求精，让自己的网络推广更上一层楼。更多相关网络推广事项就来我们这里http://www.qwjst.com咨询了解吧！

The above are some details that need to be paid attention to in the process of network promotion. I hope you can pay attention to these details and keep improving on them, so as to promote your network to a higher level. More related network promotion matters come here http://www.qwjst.com Ask about it!