1、 The website is in the assessment period
As the Internet management becomes more and more strict, the assessment of new stations by search engines becomes more and more strict. Many stations enter a long assessment period as soon as they go online. The specific duration depends on the content quality of personal websites. Some people like to submit the website to the search engine as soon as it goes online. In fact, this practice is wrong, because at this time, your website is not very perfect in all aspects. After being eager to submit, the first impression to the search engine must be very poor, which is likely to lead to the extension of the assessment period.
The correct approach is to enrich the content of the website, optimize the station (keyword layout, 404 page setting, keyword setting, H tag, etc.), and then submit it.
2、 Search engine algorithm update
The algorithm of search engine is not invariable. It will constantly improve the algorithm to crack down on some illegal sites. If your station is affected by algorithm update, you don't have to pay attention to how to update it. Wait patiently for a period of time, and the ranking will always come back.
3、 Server stability
The stability of the server is also the key factor affecting the website ranking, which can be said to be an indisputable and recognized fact. Imagine that when the search engine spider comes to grab the content of your website and finds that your station can't be opened, it will leave a bad impression on the search engine. When you update next time, you may be given the right to drop, and the ranking will naturally drop. Therefore, whether it is a new station or an old station, we should be willing to invest in the server to ensure its stability, which is the foundation of whether the website ranking is stable or not.
4、 Change TDK at will
It is not advisable to change the website title, keywords and description at will. Even the old station can't do it at will, let alone the new station. The ranking of the new station itself is unstable. If you arbitrarily change TDK, the search engine will feel that your station has not been stabilized, which is bound to have an impact on the ranking.
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