Most web pages do not have a separate title. The new online marketing survey has been introduced many times in relevant articles. Web page titles have the highest weight on search engine search results, especially web page titles containing useful keywords. If there is no independent title on each page of the enterprise website, it is very bad for the implementation of the search engine.
Second, the website title scheme does not contain useful keywords. Some websites only have an independent title for each web page (at most important web pages), but because the web page title scheme is too arbitrary, such as using product title abbreviations or product types as titles, lack of useful keywords, how independent web page titles actually have an extremely unlimited infection.
Third, the coherence between the web page title and the main content of the web page. This is a problem that many websites do not pay enough attention to in the title of the programme page. This result can be divided into three environments:
1) Because all the pages of some websites use the company title as the title, even the keywords with product or industry characteristics in the company title can not be highly relevant to the content of each page;
2) The same product (or name) can have different appellations. One appellation can be used in the web page title, while other appellations can be used in the web page annotation content. Although the user can understand the meaning of the web page title, because the search engine cannot recognize such other areas, the result is that the web page title has no coherence with the main content;
3) A special manifestation of the lack of coherence between the web page title and the main content of the web page is that some websites are too "optimized" the web page title, so that the web page title contains a large number of "important keywords", which not only makes the web page title too fat, but also has poor coherence with the web page annotation content. The "Keywords" in some titles do not appear in the web page content, This is counterproductive. In "the principle of web page title scheme is the same as usual", the home page title of a collection marketing service provider was used as an example to illustrate this achievement.
When designing web page titles, we should pay attention to the overall attention to users and the necessity of search engine retrieval. In practice, this principle can be reflected through three aspects of process, which can also be regarded as the same discipline of Web Page Title Scheme:
The page title should not be too short or too long. As usual, 6-10 Chinese characters are more ambitious than 30 Chinese characters. Too few words in the web page title can not contain useful keywords. Too many words not only make the search engine unable to accurately identify the focus keywords in the title, but also make it difficult for users to form a deep impression on the web page title (especially the home page title, which represents the website title), and it is not convenient for other websites to link.
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