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企业的这些宣传推广方式有效吗?

返回 2021.12.07 1 来源:www.qwjst.com 发布人:全网聚速推
 明星渠道:转化量大但成本高,这种渠道一般都是比较强力的流量来源,当然他们的功能和效率获得了市场的认可,比如一些大型的导航网站,所以成本就会比较高,就像实力派明星一样有吸引力但同时身价也很高。如果资金充裕可以考虑适量的购入。
Star channel: the conversion volume is large, but the cost is high. This channel is generally a more powerful traffic source. Of course, their functions and efficiency have been recognized by the market, such as some large navigation websites, so the cost will be relatively high. It is as attractive as a powerful star, but it is also very expensive. If you have sufficient funds, you can consider appropriate purchase.
◆ 金牛渠道:转化量大且成本,简单地说就是这是个价廉物美的好流量来源,会在拉成本和提升收入两个方面都做出贡献,建议作为最高优级的渠道购入,作为网站流量进步的主要拉动力量。
◆ Taurus channel: it has a large amount of conversion and low cost. In short, it is a good traffic source with low price and good quality. It will contribute to reducing cost and increasing revenue. It is recommended to purchase as the highest priority channel and as the main driving force for the progress of website traffic.
◆ 问题渠道:转化量小且成本高,这样的渠道就和名字一样,真的就是个问题了,带来的流量反而会拉网站整体盈利能力。如果时间发现现状和预期不,则要及时控制,避免续的各种损失。
◆ problem channel: the transformation volume is small and the cost is high. Such a channel is really a problem like the name, and the traffic will reduce the overall profitability of the website. If it is found that the current situation is inconsistent with the expectation at the first time, it shall be controlled in time to avoid subsequent losses.
◆ 长尾渠道:转化量小但成本,看待问题步都可以考虑用二八法则思考,也就是抓主要矛盾,如此长尾的渠道贡献比较小,在财力和精力有限的情况下可以放弃,优把金牛渠道充分利用好。
◆ long tail channel: the amount of transformation is small, but the cost is low. In the first step of looking at the problem, we can consider using the 28 law, that is, grasping the main contradiction. In this way, the contribution of long tail channel is relatively small. Under the condition of limited financial resources and energy, we can give up first and give priority to making full use of Taurus channel.
济南网络公司
(2)、入口页转化分析
(2) . entry page conversion analysis
入口页在转化流程中占据了重要的地位,具有承上启下的作用,很多中小网站的入口页面就是首页。有朋友可能会问,那入口页和主页有什么区别呢?打个比方,网站就是个有很多门的建筑,主页就是大门,入口页指的是这栋建筑里所有门。一个网站的主页体现网站类型、宗旨以及内容,要针对网站级别的主要流量进行设计;而入口页的内容是要针对所有流量,即任何网络推广(付费或非付费)带来的流量都要照顾到。如前文所述大多数的网络推广都是为了最的转化,经过某个入口页完成的转化越多,说明这个入口页越有利于转化,越匹配它的推广来源流量。
The entry page occupies an important position in the transformation process and plays a connecting role. The entry page of many small and medium-sized websites is the home page. A friend may ask, what is the difference between the entry page and the home page? For example, a website is a building with many doors. The home page is the door, and the entrance page refers to all the doors in the building. The home page of a website reflects the type, purpose and key content of the website, and should be designed for the main traffic at the website level; The content of the entry page is to take care of all traffic, that is, the traffic brought by any network promotion (paid or non paid). As mentioned above, most network promotion is for the final transformation. The more transformations completed through an entry page, the more conducive the entry page is to the transformation and the more it matches its promotion source traffic.
那么如何分析访问入口报告里的转化数据呢?让我们看下和转化相关的指标有哪些:
So how to analyze the transformed data in the access entry report? Let's first look at the indicators related to transformation:
◆ 访问次数:从该入口进入的访客在网站上的会话次数。
◆ number of visits: the number of conversations on the website of visitors entering from the portal.
◆ 转化次数:从该入口进入的访客到达转化目标页面次数,越高则该入口对网站转化贡献越大。
◆ conversion times: the number of times visitors entering from this portal reach the conversion target page. The higher the number, the greater the contribution of this portal to website conversion.
◆ 转化率:该入口进入的转化次数同访问次数的比率,越高则该入口进入的转化效率越高。
◆ conversion rate: the higher the ratio of conversion times entered by the entrance to access times, the higher the conversion efficiency entered by the entrance.
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