对于很多刚接触短视频的人来说，如何拍摄和编辑视频是他们面临的一个挑战。他们要想在视频期表现出好的效果，就必须提高自己的剪辑技巧，包括整个视频的基调和衔接。一开始会有很多不自然的过渡。下面济南短视频运营人员就和大家分享6个小技巧关于如何运营短视频和短视频的相关内容。

For many newcomers who are new to short videos, how to shoot and edit videos is a challenge they face. They must improve their editing skills, including the tone and coherence of the entire video, in order to demonstrate good results in the later stages of the video. There will be many unnatural transitions at the beginning. Below, Jinan short video operators will share 6 tips on how to operate short videos and related content.

一、视频定位

1、 Video positioning

把自己定位在自己喜欢的领域，因为喜欢而热爱。比如你对车比较熟悉，你可以在这方面给自己定位。

Position yourself in the field you like and love it because you like it. For example, if you are familiar with cars, you can position yourself in this area.

二、选择材料

2、 Selecting Materials

是一个视频的题材，需要连续展现过程的内容。这样的题材拍成视频比图文并茂更容易理解。从技术上来说，这类内容确实是通过视频展示的。拍摄时注意变换角度和语言解读。不要解释得太快。像流水账一样，谁也看不懂。

It is the theme of a video and requires continuous presentation of the content of the process. Making a video of such a theme is easier to understand than combining pictures and text. Technically speaking, this type of content is indeed displayed through video. When shooting, pay attention to changing angles and interpreting language. Don't explain too quickly. Like a daily account, no one can understand it.

三、标题

3、 Title

触碰准用户刷短视频的心理是写标题的一步。抓住用户的心理，让用户对你的视频感兴趣，那么你的视频和账号自然会被平台推送给用户。一般来说，用户刷短视频的心理基本是满足好奇心、自我提升、娱乐社交、寻找共鸣、购买产品。将你的账号类型和视频内容匹配到特定的用户群体，分析他们的心理。

Touching the psychology of prospective users brushing short videos is a step in writing titles. Seize the user's psychology and make them interested in your video, then your video and account will naturally be pushed to the user by the platform. Generally speaking, the psychology of users browsing short videos is basically to satisfy curiosity, self-improvement, entertainment and social interaction, find resonance, and purchase products. Match your account type and video content to specific user groups and analyze their psychology.

四、视频内容

4、 Video content

短视频可以做的领域很多。比如，剧情类、搞笑类的短视频。这类短视频用一首大家都很熟悉的音乐作为配乐，发布者自己配音，营造搞笑氛围。这样的短视频在短时间内已经被几万或者几十万用户录制上传，很多视频都有几百甚至上百万的浏览量。

There are many areas where short videos can be done. For example, short videos with storylines and humorous content. This type of short video uses a well-known pop music as the soundtrack, and the publisher dubs it themselves to create a humorous atmosphere. Such short videos have been recorded and uploaded by tens or hundreds of thousands of users in a short period of time, and many videos have hundreds or even millions of views.

五、视频过渡

5、 Video Transition

我们可以用一些小技巧让画面的过渡不那么生硬，更加自然，比如：

We can use some small techniques to make the transition of the screen less rigid and more natural, such as:

(1)我们可以给剪辑视频添加相应的特效。PR和剪辑有很多特效，可以灵活运用。

(1) We can add corresponding special effects to the edited video. PR and editing have many special effects that can be flexibly applied.

(2)在音乐受力的地方空出一帧，做出类似眨眼、眨眼的效果。

(2) Leave a frame where the music is under pressure and create an effect similar to blinking or blinking.

(3)给前一个镜头的两帧加上方向模糊的效果，给一个镜头的前两帧加上方向模糊的效果。的效果是镜头模糊下一个镜头立刻清晰出现。

(3) Add directional blur to the last two frames of the previous shot, and add directional blur to the first two frames of the next shot. The effect is that after the lens blurs, the next shot immediately appears clearly.

六、节奏控制

6、 Rhythm control

短视频的节奏要和你选择的音乐相匹配。简单来说，就是用背景音乐的重音来剪切和过渡画面，也就是原记时间来缓解。这个度要把握好。一般背景音乐不会一直保持快节奏，同样，你的剪辑节奏也不应该一直保持快切状态。

The rhythm of the short video should match the music you choose. Simply put, it means using the stress of background music to cut and transition the scene, which means marking time in place to alleviate the stress. We need to grasp this degree well. Generally, background music does not always maintain a fast pace, and similarly, your editing rhythm should not always maintain a fast cut state.

前期自己思考，看看别人的爆款内容。你可以在网站上查看热的爆品分析，筛选相应的领域，前期多学习，让你的视频更好看。还有怎样的运营技巧可以来我们网站http://www.qwjst.com进行分享！

Think for yourself in the early stages and take a look at other people's popular content. You can view the latest hot explosive analysis on the website, screen corresponding fields, and learn more in the early stages to make your videos look better. What other operational skills can you use on our website http://www.qwjst.com Share!