关键词指数是我们分析一个关键词竞争程度的重要参考因素，但它并不是影响很大的因素。分析一个关键词的热度，需要从多方面进行，那么，作为济南网络公司，我们应该如何分析关键词的竞争热度呢？

The keyword index is an important reference factor for analyzing the degree of competition for a keyword, but it is not a significant factor. Analyzing the popularity of a keyword requires multiple aspects. So, as a Jinan network company, how should we analyze the competitive popularity of keywords?

1、了解指数是如何来的。关键词的指数是通过一段时间内某个关键词搜索数量而定的，所以，这个搜索的数量是不稳定的，也是可以虚假的，可以人为改变的。因此，我们看一个关键词竞争程度时，从来没有把指数作为重要的参考因素。

1. Understand how indices are derived. The index of keywords is determined by the number of searches for a certain keyword over a period of time, so the number of searches is unstable, can be false, and can be artificially changed. Therefore, when we look at the level of competition for a keyword, we never consider the index as an important reference factor.

2、竞争对手的实力代表着难易程度。与我们关键词竞争的同行网站，是我们需要分析的，要看对方网站的建站时间，优化时间，优化的力度，内容的质量，网站的权重及实力，这些都需要我们去分析的。一个竞争相当的关键词，至少要分析五个以上的比我们强的网站，才可以确定这个关键词的竞争究竟是大还是小。当然，分析竞争对手的网站还可以通过一些站长工具来操作，这样会更加的方便一些。

2. The strength of competitors represents the degree of difficulty. The peer websites that compete with our keywords are the ones we need to focus on analyzing. It depends on the website's establishment time, optimization time, optimization intensity, content quality, website weight and strength, all of which require us to focus on analyzing. A competitive keyword requires analyzing at least five websites that are stronger than us in order to determine whether the competition for this keyword is large or small. Of course, analyzing competitors' websites can also be operated through some webmaster tools, which will be more convenient.

3、有一些无指数的关键词同样竞争激烈。一些关键词是看不到指数的，但在关键词行业中，竞争是非常大的，像钢材类的关键词，有很多是没有指数的，但不一定有网络公司能把关键词的排名做上来。

3. There are also some non exponential keywords that compete fiercely. Some keywords cannot be indexed, but in the keyword industry, competition is very high. For keywords such as steel, many do not have an index, but not necessarily online companies can rank keywords.

总之，关键词指数并不是确定关键词竞争的因素，我们只需要以它来作参考，如果想分析，还是需要我们从多方面下手操作的。还有什么问题可以随时来咨询我们http://www.qwjst.com！

In short, keyword index is not the only factor determining keyword competition, we only need to use it as a reference. If we want to focus on analysis, we still need to operate from multiple aspects. Feel free to consult us if you have any further questions http://www.qwjst.com ！