The keyword index is an important reference factor for analyzing the degree of competition for a keyword, but it is not a significant factor. Analyzing the popularity of a keyword requires multiple aspects. So, as a Jinan network company, how should we analyze the competitive popularity of keywords?
1. Understand how indices are derived. The index of keywords is determined by the number of searches for a certain keyword over a period of time, so the number of searches is unstable, can be false, and can be artificially changed. Therefore, when we look at the level of competition for a keyword, we never consider the index as an important reference factor.
2. The strength of competitors represents the degree of difficulty. The peer websites that compete with our keywords are the ones we need to focus on analyzing. It depends on the website's establishment time, optimization time, optimization intensity, content quality, website weight and strength, all of which require us to focus on analyzing. A competitive keyword requires analyzing at least five websites that are stronger than us in order to determine whether the competition for this keyword is large or small. Of course, analyzing competitors' websites can also be operated through some webmaster tools, which will be more convenient.
3. There are also some non exponential keywords that compete fiercely. Some keywords cannot be indexed, but in the keyword industry, competition is very high. For keywords such as steel, many do not have an index, but not necessarily online companies can rank keywords.
In short, keyword index is not the only factor determining keyword competition, we only need to use it as a reference. If we want to focus on analysis, we still need to operate from multiple aspects. Feel free to consult us if you have any further questions http://www.qwjst.com ！