济南短视频运营的工作内容主要包括:内容策划、用户运营、渠道推广及数据分析。

The work content of Jinan short video operation mainly includes: content planning, user operation, channel promotion, and data analysis.

内容策划就是规划短视频内容，准备选题及拍摄制作等相关工作，在这方面花费的时间和精力多；

Content planning is the process of planning short video content, preparing topic selection, filming, and production, which requires a lot of time and effort;

用户运营：是所有做运营工作的工作，了解用户画像和用户喜好，才能更加精准地开展粉丝营销，更容易吸引精准的产品用户，从而形成自己的社群，实现长期的营销转化。

User operation: It is the focus of all operations work. Understanding user profiles and preferences is essential for more accurate fan marketing, easier to attract precise product users, and thus form one's own community to achieve long-term marketing transformation.

渠道推广：短视频运营人员则需要渠道化的多平台运营，有些渠道还需要进行个性化运营。就企业需求来说，目前运营的主要渠道，就是抖音+快手+B站+小红书，其他的平台则可以随其自然。

Channel promotion: Short video operators require channelized multi platform operations, and some channels also require personalized operations. As far as enterprise demand is concerned, the main channel of operation at present is Tiktok+Kwai+B Station+Little Red Book, and other platforms can follow its nature.

数据分析：所有的平台都需要数据化运营。比如某条视频全渠道的播放量，单渠道的播放量，评论收藏量等都需要分析。要找出影响这些点的因素，针对公司所制作的短视频进行优化。

Data analysis: All platforms require data-driven operations. For example, the playback volume of a certain video across all channels, the playback volume of a single channel, and the collection volume of comments all need to be analyzed. To identify the factors that affect these points, optimize the short videos produced by the company.

短视频平台运营怎么开展工作？

How to carry out the operation of short video platforms?

对账号进行整体规划和定位

Overall planning and positioning of the account

账号规划要解决的问题包括，解决什么样的营销目标，营销目标一般来说有三类：宣传曝光、形成口碑、实现转化。账户定位要把握两个核心点，即内容输出和实现路径，坚持做什么。

The issues to be addressed in account planning include what marketing goals to address. Generally speaking, there are three types of marketing goals: publicity exposure, word-of-mouth formation, and conversion. Account positioning should grasp two core points, namely content output and implementation path, and adhere to what to do.

解决企业号内容生态

Solving the Content Ecology of Enterprise Account

用什么样的内容来实现营销目标。类人设、虚拟化的、情感化的。我们要评估这三类内容哪一种适合实现企业的营销目标。输出内容需要找到一个企业所擅长的点，比如行业突出问题，结合公司的产品，继续生产内容。作为典型的工业品，结合使用场景，发挥价值，体现公司在相关层面的和权威身份，更能获得潜在目标客户群的接收。

What kind of content is used to achieve marketing goals. Humanoid, virtual, and emotional. We need to evaluate which of these three types of content is suitable for achieving the marketing goals of the enterprise. To output content, it is necessary to find a point that the enterprise is good at, such as highlighting industry issues, and continuing to produce content based on the company's products. As a typical industrial product, combining usage scenarios, leveraging professional value, reflecting the company's professional and authoritative identity at relevant levels, can better attract potential target customer groups.

确定营销规划

Determine marketing plan

确定营销目标和内容形态，该怎么样将内容在抖音等平台上形成更好的传播效果？在做抖音等企业号规划之前我们要明确一个概念——人格化。人格化是企业号运营关键的一步，因为人格化的内容可以有效的决未来企业的营销目标，有效实现内容形态以及进行有效传播非常重要的一个核心部分。

After determining the marketing objectives and content forms, how can we make the content better spread on platforms such as Tiktok? Before making enterprise number planning such as Tiktok, we should define a concept - personification. Personalization is a crucial step in the operation of an enterprise account, as personalized content can effectively determine future marketing goals, effectively achieve content form, and is a crucial core part of effective dissemination.

好的内容运营，是在内容基础策划制作不于行业中等水平时，可帮助短视频内容产品大幅度提升用户触达率、打开率、停留时长、美誉度、用户主动反馈和互动度的。

Good content operation can help short video content products significantly improve user reach rate, opening rate, dwell time, reputation, proactive user feedback, and interaction when the content planning and production are not lower than the industry average level.

掌握算法逻辑，提高账号权重

Mastering algorithm logic and increasing account weight

想要运营好短视频，必须知道不同短视频平台的算法规则，因为不同平台的算法规则不同，所以呈现的推送机制也不同。各个短视频平台推荐的几个关键指标，主要包括转发、评论、点赞、播放率、停留时间、停留轨迹、账号活跃度、粉丝数量等。

To operate short videos well, it is necessary to know the algorithm rules of different short video platforms, as the algorithm rules of different platforms vary, resulting in different push mechanisms presented. Several key indicators recommended by various short video platforms mainly include forwarding, comments, likes, playback rate, stay time, stay track, account activity, number of fans, etc.

关于短视频运营主要是做什么？怎么开展工作？这两个问题，我们在以上做了相关解答，希望能够给您好的帮助，更多事项就来我们网站http://www.qwjst.com咨询吧！

What is the main purpose of short video operation? How to carry out the work? We have provided relevant answers to these two questions above and hope to provide you with good help. For more information, please come to our website http://www.qwjst.com Consult!