The work content of Jinan short video operation mainly includes: content planning, user operation, channel promotion, and data analysis.
Content planning is the process of planning short video content, preparing topic selection, filming, and production, which requires a lot of time and effort;
User operation: It is the focus of all operations work. Understanding user profiles and preferences is essential for more accurate fan marketing, easier to attract precise product users, and thus form one's own community to achieve long-term marketing transformation.
Channel promotion: Short video operators require channelized multi platform operations, and some channels also require personalized operations. As far as enterprise demand is concerned, the main channel of operation at present is Tiktok+Kwai+B Station+Little Red Book, and other platforms can follow its nature.
Data analysis: All platforms require data-driven operations. For example, the playback volume of a certain video across all channels, the playback volume of a single channel, and the collection volume of comments all need to be analyzed. To identify the factors that affect these points, optimize the short videos produced by the company.
How to carry out the operation of short video platforms?
Overall planning and positioning of the account
The issues to be addressed in account planning include what marketing goals to address. Generally speaking, there are three types of marketing goals: publicity exposure, word-of-mouth formation, and conversion. Account positioning should grasp two core points, namely content output and implementation path, and adhere to what to do.
Solving the Content Ecology of Enterprise Account
What kind of content is used to achieve marketing goals. Humanoid, virtual, and emotional. We need to evaluate which of these three types of content is suitable for achieving the marketing goals of the enterprise. To output content, it is necessary to find a point that the enterprise is good at, such as highlighting industry issues, and continuing to produce content based on the company's products. As a typical industrial product, combining usage scenarios, leveraging professional value, reflecting the company's professional and authoritative identity at relevant levels, can better attract potential target customer groups.
Determine marketing plan
After determining the marketing objectives and content forms, how can we make the content better spread on platforms such as Tiktok? Before making enterprise number planning such as Tiktok, we should define a concept - personification. Personalization is a crucial step in the operation of an enterprise account, as personalized content can effectively determine future marketing goals, effectively achieve content form, and is a crucial core part of effective dissemination.
Good content operation can help short video content products significantly improve user reach rate, opening rate, dwell time, reputation, proactive user feedback, and interaction when the content planning and production are not lower than the industry average level.
Mastering algorithm logic and increasing account weight
To operate short videos well, it is necessary to know the algorithm rules of different short video platforms, as the algorithm rules of different platforms vary, resulting in different push mechanisms presented. Several key indicators recommended by various short video platforms mainly include forwarding, comments, likes, playback rate, stay time, stay track, account activity, number of fans, etc.
What is the main purpose of short video operation? How to carry out the work? We have provided relevant answers to these two questions above and hope to provide you with good help. For more information, please come to our website http://www.qwjst.com Consult!