企业全网营销推广只需四步！营销人必看！

2023.04.28

1 来源：www.qwjst.com 发布人：全网聚速推

企业要知道为什么要做全网营销推广，以及做全网营销推广之前，要做好一些基本工作。下面济南全网推广公司人员为你分析：

Enterprises need to know why they need to do full network marketing and promotion, and before doing full network marketing and promotion, they need to do some basic work well. Below is an analysis by personnel from Jinan's entire network promotion company:

一、

平台搭建：你得有一个网站及系统

Platform building: You need to have a website and system first

小企业的企业网站做营销型网站，产品和营销推广为主，兼有品牌信息；大企业或者集团公司做门户型网站，以企业实力和文化展示，信息发布为主；产品销售为主，展示产品为主的网站，要做商城型网站。

The enterprise website of small enterprises should be a marketing oriented website, focusing on product and marketing promotion, while also containing brand information; Large enterprises or group companies should establish doorstep websites to showcase their corporate strength and culture, and focus on information dissemination; A website that focuses on product sales and product display should be a mall style website.

二、

网站关键词优化

Website keyword optimization

网站关键词优化的目的是什么？就是要做到百度关键词搜索能上首页，除了广告推荐的网站和链接，好要排名前面。（广告竞价的除外）

What is the purpose of website keyword optimization? To achieve Baidu keyword search on the homepage, in addition to advertising recommended websites and links, it is important to rank high. (excluding advertising bidding)
济南全网推广

三、

III

网站SEO优化具体操作，如：

Specific operations for website SEO optimization, such as:

1、站内优化内容，如：文章丰富性、用户行为、用户推荐、域名权重与评分、外链推荐、友情链接

1. Optimize content on the website, such as article richness, user behavior, user recommendations, domain weight and rating, external link recommendations, and friendly links

2、优良文章：这里指能够打动人吸引人让人感兴趣的文章。

2. Excellent article: This refers to an article that can move, attract, and interest people.

3、投放渠道细分：了解产品属性细分渠道，洞察核心消费者主要所在的渠道，行业相关论坛、权威论坛、热门论坛、门户网。

3. Segmentation of placement channels: Understand product attributes and segmented channels, gain insight into the main channels where core consumers are located, including industry related forums, authoritative forums, popular forums, and portal networks.

4、百度周边信息沉淀：建立百度及周边信息生态和信息沉工作，增加搜索引擎收录量和搜索曝光率。

4. Baidu peripheral information precipitation: Establish Baidu and its surrounding information ecology and information sink work, increase search engine indexing and search exposure.

四、

全网推广

Network wide promotion

1.企业营销型官网关键词SEO优化

1. Optimization of keyword SEO on enterprise marketing official website

2.B2B平台/垂直行业平台，大量精准关键词群上

2. B2B platform/vertical industry platform, with a large number of precise keyword groups

3.分类信息网，大量精准关键词群上

3. Classification information network, with a large number of precise keyword groups

4.博客，坚持分享企业闻动态，不断更与用户进行互动

4. Blog, adhere to sharing corporate news updates, constantly update and interact with users

5.论坛/贴吧，文案经过精心策划直击目标客户痛点

5. Forum/post bar, carefully planned copy to directly target customer pain points

6.互动问答平台，保证质量的前提再提升数量

6. Interactive Q&A platform to increase quantity while ensuring quality

7.视频网站，原创+创意视频；

7. Video website, original+creative videos;

8.社交网络平台，重在内容时效性

8. Social network platforms focus on content timeliness

9.闻源，保持有规律的曝光

9. News sources, maintaining regular exposure

10.自媒体平台，通过内容策划实现品牌推广和营销的目标

10. Self media platform, achieving brand promotion and marketing goals through content planning

推广是手段，不是核心问题，也就是说，仅仅是选择或者组合媒体和相关资源而已。要做好推广，一个是要精准；另外是要有效，要有转化，否则推广就是浪费资源。有推广需求就来咨询我们http://www.qwjst.com！

Promotion is a means, not a core issue, that is, simply selecting or combining media and related resources. To promote effectively, one is to be precise; Additionally, it is important to be effective and have conversion, otherwise promotion would be a waste of resources. If you have promotion needs, come and consult us http://www.qwjst.com ！

上一条：了解全网整合营销就从这三点开始！

下一条：选择合适的推广渠道进行有针对性的营销很关键！