抖音短视频运营必须了解的9点！_行业动态_新闻动态_济南网络推广公司_全网推广营销

抖音短视频运营必须了解的9点！

2023.04.14

1 来源：www.qwjst.com 发布人：全网聚速推

短视频作为当下重要的内容载体，抖音无疑是众多企业和博主的根据地，不少企业都把抖音短视频的运营当做了标配。济南短视频运营人员提醒您，抖音短视频运营必须了解的几点！

As an important content carrier at present, Tiktok is undoubtedly the base of many enterprises and bloggers. Many enterprises regard Tiktok's short video operation as a standard configuration. Jinan short video operators remind you that Tiktok short video operators must know a few things!

一、定位

1、 Positioning

想要长期的做好一个账号就一定要学会定位，定位是什么呢，简单来说就是你的“人设”，你的账号内容方向实施很么，主要传达什么样的思想，目的是什么。

If you want to do a good job in a long-term account, you must learn to position. What is positioning? Simply put, it is your "persona", your account's content direction is well implemented, what ideas are mainly conveyed, and what is the purpose.

二、养号

2、 Nursing account

不少人习惯注册完账号之就直接开始发布内容，但其实这样的操作对于账号来说并没有很友好，特别是很多账号上来就发一些广告的，妥妥的会被认为是“垃圾账号”，更好的方式是账号注册经历3-5天的养成期，主要目的是为了增加账号的权重。

Many people are accustomed to starting publishing content directly after registering an account, but in fact, this operation is not very friendly for accounts, especially when many accounts post advertisements, which are considered "junk accounts". A better way is to go through a 3-5 day development period after registering an account, mainly to increase the weight of the account.

三、找到对标账号

3、 Find benchmarking account

做内容的应该都知道，爆款逻辑是相同的，也就是说爆款的方向、内容和观点几乎都是可复制的，所以你还没有摸索出来属于自己的道路时，建议你去“模仿”。关注同行业的账号，多看看他们在做什么类型的选题和内容。

Content creators should be aware that the logic behind blockbusters is the same, meaning that the direction, content, and viewpoints of blockbusters are almost replicable. Therefore, when you have not yet explored a new path that belongs to you, it is recommended that you first "imitate". Pay attention to accounts in the same industry and see what types of topics and content they are doing.

四、抖音算法规则

4、 Tiktok algorithm rules

想要在抖音占据一席之地当然要了解抖音的规则，这里主要说一说抖音的推荐机制，对于视频的推荐可以说是一个漏斗机制。它分为三个步骤：

If you want to occupy a place in Tiktok, you must understand the rules of Tiktok. Here we mainly talk about the recommendation mechanism of Tiktok, which can be said to be a funnel mechanism for video recommendation. It is divided into three steps:

1.冷启动

1. Cold start

假设每天在抖音上有100万人上传短视频，抖音会随机给每个短视频分配一个平均曝光量的冷启动流量池。比如，每个短视频通过审核发出，平均有1000次曝光。

Assuming that 1 million people upload short videos on Tiktok every day, Tiktok will randomly assign a cold start flow pool with average exposure to each short video. For example, after each short video is reviewed and sent out, there are an average of 1000 exposures.

2.下一轮流量池曝光

2. Next round of flow pool exposure

数据挑选抖音会从这100万个短视频的1000次曝光，分析点赞、关注、评论、转发等各个维度的数据，从中再挑出各项指标超过10%的视频，每条再平均分配10万次曝光。然再去看哪些是点赞、关注、转发、评论是超过10%的，再滚进下一轮更大的流量池进行推荐。

Data selection Tiktok will analyze the data of likes, concerns, comments, forwarding and other dimensions from 1000 exposures of the 1 million short videos, and then select the videos whose indicators exceed 10%, and each video will be equally allocated 100000 exposures. Then go and see which likes, followers, reposts, and comments exceed 10%, and then roll into the next round of larger traffic pools for recommendations.

3.精品推荐池

3. Boutique Recommendation Pool

通过一轮又一轮验证，筛选出来点赞率、播放完成率、评论互动率等指标都高的短视频才有机会进入精品推荐池，用户打开时，看到的那些动辄几十上百万点赞量的视频就是这么来的。通过提升点赞量、关注量、评论量、转发率等指标，获得更大的官方精准推荐，赢得更大的曝光。

Through rounds of validation, short videos with high likes, playback completion, and comment interaction rates are screened out to have the opportunity to enter the premium recommendation pool. When users open it, they see videos with tens to millions of likes, which is how they come from. By increasing likes, followers, comments, forwarding rates and other indicators, we can obtain more accurate official recommendations and gain greater exposure.

五、内容发布时间

5、 Content release time

给予抖音的推荐算法来看，视频发布的时间对于整体的效果其实也是有影响，如果你再目标用户比较活跃的时段发布，那么也就有更大的几率被感兴趣的用户看到，也就可能进入更高推荐的流量池。

According to the recommendation algorithm given to Tiktok, the time of video publishing actually has an impact on the overall effect. If you publish at a time when the target user is more active, you have a greater chance of being seen by interested users, and you may enter a higher recommended traffic pool.

六、多做引导

6、 Do more guidance

抖音对视频的评价维度无非就是短暂、评论、转发、完播率等4个指标，所以在制作和发布视频的时候就要考虑如何才能提供用户对这几个指标的帮助。

The evaluation dimensions of Tiktok for video are nothing more than four indicators, namely, transience, comment, forwarding, and completion rate. Therefore, when making and publishing videos, we should consider how to provide users with help for these indicators.

七、积极参加活动

7、 Actively participate in activities

在抖音上，每天都会有不同的挑战，你可以根据综合的对比来判断话题火爆的潜力，然选出你认为可能会火的话题进行模仿，这样可以提高上推荐的几率。

On Tiktok, there will be different challenges every day. You can judge the potential of hot topics according to comprehensive comparison, and then select topics that you think may be hot to imitate, which can improve the probability of recommendation.

八、提高抖音号曝光

8、 Increase the exposure of Tiktok signal

1.热评：多关注相关领域的大号，在对方视频推送之初就抢留下精彩评论，一旦这个视频火了，你的评论点赞量和关注度也会一同起来，而大号的粉丝本身也是你的潜在粉丝，通过不断抢热评便会不断的引流过来。

1. Hot reviews: Pay more attention to the influencers in relevant fields, and leave exciting comments at the beginning of the other party's video push. Once the video becomes popular, your review likes and attention will also increase, and the influencers themselves are potential fans of yours. By constantly grabbing hot reviews, you will continuously attract more followers.

2.上DOU+速推充值。这个功能简单说，就是付费给抖音平台，在自然算法的基础上增加精准推荐的曝光。方式没毛病，就是费钱，属于氪金玩家了。

2. Go to DOU+quick push recharge. In a nutshell, this function is to pay for the Tiktok platform to increase the exposure of accurate recommendations on the basis of natural algorithms. There's nothing wrong with the method, but it costs money and belongs to Krypton Gold players.

九、打造优质内容

9、 Creating high-quality content

想要长期获取有效的流量，归根结还是要依托于优质的内容支撑。

To obtain effective traffic in the long term, ultimately, it depends on high-quality content support.

要知道目前随着短视频的发展，抖音早已经过了当初那个“野蛮生长”的时代了，所以说想要从抖音获取流量或者在短视频领域占据一席之地，就还需要遵循抖音规则。您有需求就来联系我们http://www.qwjst.com看看吧！

You should know that with the development of short video, Tiktok has gone through the original era of "barbaric growth", so if you want to get traffic from Tiktok or occupy a place in the field of short video, you need to follow the rules of Tiktok. Please feel free to contact us if you have any needs http://www.qwjst.com Take a look!

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