相信很多人在刚入行的短视频中都会遇到这样的问题，那就是他们辛辛苦苦做出来的短视频播放量为0，让大家都很苦恼。那么，为什么短视频播放量为0呢？济南短视频运营人员下面给大家分析一下。

I believe that many newcomers will encounter this problem in the short video they just started. That is, the short video they worked hard to produce is 0, which makes everyone very upset. So why is the short video playback volume 0? Jinan short video operators will give you an analysis.

内容不是垂直的

Content is not vertical

内容不是垂直的，因为只有内容是垂直的，平台才会给你的账号贴上标签，这样才能更好的推荐给相应的人。内容如何垂直？就是一直经营一个领域。今天不写美，明天写旅游，今天写教育，明天写汽车。这肯定是不可能的。

The content is not vertical, because only when the content is vertical, the platform will label your account, so that you can better recommend it to the corresponding people. How is the content vertical? It is always operating in one field. Today is not about beauty, tomorrow is about tourism, today is about education, and tomorrow is about cars. This is definitely impossible.

内容质量不高

Content quality is not high

无论平台用户多少，流量多大，毕竟都是有限的。如果内容质量不如同行，自然会得到推荐。.自然，播放量很。尤其是对于二次编辑的账号，如果内容不好，很容易消失。建议手刚入行的时候可以模仿大神的创作框架。在这里，我建议你可以更容易地阅读和写作。

No matter how many users and how much traffic the platform has, it is limited after all. If the quality of content is not as good as that of peers, it will naturally get low recommendation Naturally, the playback volume is very low. Especially for accounts edited for the second time, if the content is not good, it is easy to disappear. It is suggested that novices can imitate the creative framework of the great god when they first enter the industry. Here, I suggest you can read and write more easily.

作品数量太少

Too few works

每个平台都有一个手期和过渡期，很少有人能在一个视频中爆炸，因此我们须耐心等待。常常看到许多人问，“为什么我发了一段没有播放的视频？”“我已经发了5个了，为什么还没有播放呢？”俗话说得好：心急吃不下热豆腐，坚持下去才能看到结果。

Each platform has a novice period and a transition period. Few people can explode in a video, so we must wait patiently. Many people often ask, "Why did I send a video that hasn't been played?" "I have already sent five, why hasn't it been played?" As the saying goes, you can't eat hot tofu in a hurry, and you can only see the result if you persist.

特色不够

Not enough features

我们创作的视频内容须有自己的特点和审美。不要把内容统一起来。当短视频平台上同质化的内容太多时，你的流量就会相应分离。此外，为了提高美感，你的品牌调性决定了你的程度。

The video content we create must have its own characteristics and aesthetics. Don't unify the content. When there are too many homogeneous content on the short video platform, your traffic will be separated accordingly. In addition, in order to improve the aesthetic feeling, your brand tone determines your popularity.

所以一开始一定要做好定位，然观察其他同类型创作者的创作方法，坚持原厂，这样才能不断发布，增加播放量。更多运营技巧就来我们网站http://www.qwjst.com咨询吧！

So we must make a good positioning at the beginning, and then observe the creative methods of other creators of the same type, adhere to the original factory, so as to continuously release and increase the playback. Come to our website for more operation skills http://www.qwjst.com Ask!