Short video is a video content that can be transmitted in a short time. Of course, there are more and more enterprises operating in this field now. You can't, but you must understand what the general operation plan includes. Now, Jinan Short Video Operation Company will give you a brief understanding.
1、 Purpose of the programme
What is the purpose of making this short video account, or account matrix? This needs to be combined with specific products or services. If there are products and services that can be realized, it is necessary to reflect the key products or services to be transformed in the short video account operation. The plan should be specific and pure. Generally speaking, money making and feelings are in conflict, and there should be some choices.
2、 Target user group and account content positioning
In this part, it is necessary to clarify the target audience and what needs the content meets. This can be achieved through in-depth interviews with typical target users through the analysis of competitive product accounts. The positioning is not done in one step, and may require multiple adjustments. But at the beginning, we should have a direction to avoid aimlessness. Repetitive trial and error is only valuable if you iterate on a certain basis. Trial and error without direction is fooling around.
How to analyze a competing product account, speculate on the size of the content team, production process, topic selection direction, target user group characteristics, realization and transformation, fan operation, etc. This requires more practice, and a complete short video operation scheme can be filled in the blank to restore the other party's operation ideas. Of course, you can also directly search for relevant information, ask the other party's operators, ask the insiders, etc.
3、 Account decoration and content production
This part focuses on short video operation. The idea of account decoration can refer to the overall decoration idea of personal WeChat or the decoration idea of qq space. Head portrait, nickname, homepage cover, personal signature/profile, etc. In terms of content production, we should emphasize that every paragraph update should be as detailed as the launch of new smartphone products. A complete video segment work, and the segment itself is only one part of it. There are several aspects besides jokes.
A complete short video contains 10 elements——
1) Video clip
2) Cover and Caption
5) Video introduction text
6) Same frame shooting
7) Address location
8) Update launch time
9) Comment area interaction
10) Forwarding and reprinting after publishing
4、 Fan operation
Flourishing is a task indicator. The specific strategies for increasing the amount of powder are divided into inside the platform and outside the platform. There are many specific methods and routines within the platform. For example, the interaction in the comment area is a very important point. Outside the platform, we connect the short video account with other We Media platforms, communities, pre-sales customer service, after-sales service, offline activities, etc.
Fans operation outside the platform:
5、 Conversion and realization
Many people have done a good job in content, and the number of fans is also OK, but in the conversion and realization link, there is some embarrassment in short video operation. In fact, the realization depends on the content. If there is no psychological suggestion set for the audience in the content, there is no way to purposefully guide the audience to buy and place an order.
What does a complete short video operation plan include? It generally includes the above five aspects. If you have any doubts, ideas or needs, you can come to our website at any time http://www.qwjst.com Ask about it!