Short video is a video content that can be transmitted in a short time. Of course, there are more and more enterprises operating in this field now. You can't, but you must understand what the general operation plan includes. Now, Jinan Short Video Operation Company will give you a brief understanding.

一、方案目的

1、 Purpose of the programme

做这个短视频账号，或者账号矩阵，是为了什么？这个需要和具体的产品或者服务相结合。如果有能变现的产品和服务，就需要把在短视频账号运营当中体现出要转化的产品或服务。方案要具体，要纯粹。赚钱与情怀一般来说是冲突的，要有所取舍。

What is the purpose of making this short video account, or account matrix? This needs to be combined with specific products or services. If there are products and services that can be realized, it is necessary to reflect the key products or services to be transformed in the short video account operation. The plan should be specific and pure. Generally speaking, money making and feelings are in conflict, and there should be some choices.

二、目标用户群体和账号内容定位

2、 Target user group and account content positioning

这部分需要讲清楚面向什么人群做内容，内容满足了目标用户群的什么需求。具体可以通过分析竞品账号，对典型的目标用户进行深度访谈来实现。定位不是一步到位的，可能需要多次调整。但是一开始要有一个方向，免得漫无目的。重复试错也得是在一定基础上做迭代才有价值。没有方向的试错，是瞎胡混。

In this part, it is necessary to clarify the target audience and what needs the content meets. This can be achieved through in-depth interviews with typical target users through the analysis of competitive product accounts. The positioning is not done in one step, and may require multiple adjustments. But at the beginning, we should have a direction to avoid aimlessness. Repetitive trial and error is only valuable if you iterate on a certain basis. Trial and error without direction is fooling around.

如何分析一个竞品账号，推测内容团队大小，生产流程，选题方向，目标用户群特征，变现和转化，粉丝运营等，这个需要多练习，把一个完整的短视频运营方案做填空题，就能复原对方的运营思路。当然还可以直接去搜索相关资料，去问对方的运营人员，去请教业内人士等。

How to analyze a competing product account, speculate on the size of the content team, production process, topic selection direction, target user group characteristics, realization and transformation, fan operation, etc. This requires more practice, and a complete short video operation scheme can be filled in the blank to restore the other party's operation ideas. Of course, you can also directly search for relevant information, ask the other party's operators, ask the insiders, etc.

三、账号装修和内容生产

3、 Account decoration and content production

这部分是短视频运营。账号装修，思路可以参考个人微信号的整体装修思路，也可以参考qq空间的装修思路。头像，昵称，主页封面图，个人签名/简介等。内容生产方面，要着重强调一下，就是把每次段子更，都做到智能手机品发布会那样细致。一个完整的视频段子作品，段子本身只是其中一环。除了段子还有好几个方面。

This part focuses on short video operation. The idea of account decoration can refer to the overall decoration idea of personal WeChat or the decoration idea of qq space. Head portrait, nickname, homepage cover, personal signature/profile, etc. In terms of content production, we should emphasize that every paragraph update should be as detailed as the launch of new smartphone products. A complete video segment work, and the segment itself is only one part of it. There are several aspects besides jokes.

一个完整的短视频包含10大要素——

A complete short video contains 10 elements——

1）视频段子

1) Video clip

2）封面和字幕

2) Cover and Caption

3）配乐/原声

3) Soundtrack

4）标签

4) Label

5）视频简介文字

5) Video introduction text

6）同框拍摄

6) Same frame shooting

7）地址定位

7) Address location

8）更投放时间

8) Update launch time

9）评论区互动

9) Comment area interaction

10）发布转发转载

10) Forwarding and reprinting after publishing

四、粉丝运营

4、 Fan operation

涨粉是个任务指标，具体涨粉增粉策略，分为平台内，和平台外，平台内有很多具体的方法和套路。比如评论区互动，就是很重要的一个点。平台外，就是把短视频账号，和其他自媒体平台，还有社群，售前客服，售服务，线下活动等串联起来。

Flourishing is a task indicator. The specific strategies for increasing the amount of powder are divided into inside the platform and outside the platform. There are many specific methods and routines within the platform. For example, the interaction in the comment area is a very important point. Outside the platform, we connect the short video account with other We Media platforms, communities, pre-sales customer service, after-sales service, offline activities, etc.

平台外粉丝运营：

Fans operation outside the platform:

五、转化变现

5、 Conversion and realization

很多人内容做的挺好，粉丝量也可以，但是在转化变现环节，有些尴尬短视频运营。其实变现是取决于内容，如果内容当中没有给观众做心理暗示设置，就没办法有目的的引导观众购买下单。

Many people have done a good job in content, and the number of fans is also OK, but in the conversion and realization link, there is some embarrassment in short video operation. In fact, the realization depends on the content. If there is no psychological suggestion set for the audience in the content, there is no way to purposefully guide the audience to buy and place an order.

一个完整的短视频运营方案包含什么？大体就是包含以上五个方面的内容了，您对此有什么疑惑想法或者需求，都可以随时来我们网站http://www.qwjst.com进行咨询了解！

What does a complete short video operation plan include? It generally includes the above five aspects. If you have any doubts, ideas or needs, you can come to our website at any time http://www.qwjst.com Ask about it!