企业短视频渠道的选择可关注三点

2022.12.09

1 来源：www.qwjst.com 发布人：全网聚速推

短视频渠道的选择和用户有密切的关系，渠道是个阵地，所以选择什么样的渠道决定打开方式是否正确，那么到如何选择渠道？济南短视频运营人员要您关注三点。

The selection of short video channel is closely related to users, and the channel is a position, so which channel to choose determines whether the opening method is correct, and how to choose the channel in the end? Jinan short video operators want you to pay attention to three points.

1、平台调性和内容定位是否优

1. Whether the platform tonality and content positioning are excellent

每个平台都有各自的属性及特点，包括其用户也是。比如快手用户中年人和老年人用户会多一些，比较适合一些养身类栏目。而抖音用户会更偏一些青年人，比较适合美妆类、类、游戏类、科技类、汽车类栏目进行投放。

Each platform has its own attributes and characteristics, including its users. For example, there will be more middle-aged and elderly Kwai users, which is more suitable for some fitness programs. Tiktok users will be more inclined to some young people, which is more suitable for beauty, fashion, games, science and technology, and automobile programs.

2、了解并适应平台规则

2. Understand and adapt to platform rules

调性一致的内容，平台会更加欢迎，但有些时候渠道可能有不同的规则，我们就要自我调整，使自己更加平台要求。比如抖音有时长和视频大小的控制，就要将视频剪小于1分钟，视频多渠道发布时，可以按照不同的平台要求剪辑视频。

The platform will welcome consistent content, but sometimes the channel may have different rules, so we need to adjust ourselves to better meet the platform requirements. For example, the control of Tiktok's length and video size requires that the video be cut for less than 1 minute. When the video is released through multiple channels, it can be edited according to the requirements of different platforms.
济南短视频运营

3、获取渠道资源

3. Access to channel resources

自己团队若有渠道资源，可以联系渠道给自己栏目推荐到一个好的推荐位，优良的推荐位至关重要，比如抖音，如果没有推荐，那么就没有流量。

If your team has channel resources, you can contact the channel to recommend a good recommendation position for your column. A good recommendation position is crucial, such as Tiktok. If there is no recommendation, there will be no traffic.

所以说企业短视频渠道的选择非常的关键，您可以参考以上三点来做一个有效的合适的方案，更多相关内容就来我们网站http://www.qwjst.com进行咨询了解吧！

So the selection of enterprise short video channel is very critical. You can refer to the above three points to make an effective and appropriate plan. More relevant content will come to our website http://www.qwjst.com Consult and understand!

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