Want to use the products or services of Jinan Network Company, but don't know how to start; The company is doing network promotion, but the effect is not ideal, and wants to improve. And so on. Every person who wants to do enterprise promotion wants to know about similar problems. Here are some explanations for you.
1. Why do you want to do network promotion? Increase popularity and turnover.
2. What is the purpose of the company's network promotion?
Before promotion, think: What is the purpose of the company's network promotion? Before starting, determine our purpose. All subsequent plans and operations are carried out around the purpose. The promotion strategies and methods adopted for different purposes are different. In short, there are strategies to promote brands; Promote products, improve sales, and have strategies to promote products.
To facilitate understanding, take an example:
To promote the company's brand, the copywriting of the design aims to let users deepen their memory of my brand; What if for the sake of closing a deal? It is possible that the strategy will change. The design of the copy may be to dig out the pain points of users, shape the value of the company's products, and guide users to conclude transactions. It is not difficult to find that the two strategies are different.
The purpose is no more than two points:
First, I want more people to know our brand and recognize us;
Second, I hope to tap more potential customers and let them become our customers;
3. What is the company's goal for online promotion?
To set goals, we should not talk at night, let alone follow our own inclinations. Generally speaking, we should not set an ideal goal without a basis.
4. Who will do it? Do it yourself? Hire someone? Or do you want someone to do it?
Who does the company want to promote online? Do it yourself? Or build a team to do it? Or should we ask the agent operators to do it? Before the company starts, it is important to be prepared and think about who will do it.
There are three ways to promote: acting as an agent, doing it yourself, and recruiting teams.
5. What support can the company provide for promotion?
What support can the company provide for promotion? Xiao Bian thinks there are three important points:
First, cost support. Network promotion is not free. Even if it is free, there must be costs for promotion. Promotion fees and staff salaries are costs;
The second is the cooperation of the person in charge. The company needs the cooperation of the company departments to really carry out the network promotion work. If these departments do not cooperate, the network promotion work will not be carried out;
The third is the support in mentality, which is very calm. The network promotion effect is not very good at the beginning. The 10 day revenue increases by several million, which is basically a liar. This is a process of testing, optimization and accumulation.
If you are an entrepreneur and want to try it yourself, I suggest you find a professional technician to give you a plan. Someone can guide you, try it step by step, and discuss it together. After all, the words of others can help you avoid many detours. Follow us http://www.qwjst.com , feel free to learn about promotion!