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网络营销中比传统营销更的原因

返回 2022.11.16 1 来源:www.qwjst.com 发布人:全网聚速推
 
移动互联网时代,品牌与用户的互动不再是单纯的销售营销,而是更深层次的互动营销,所以未来大多数品牌都会关注信息传播和营销推广互动。那么网络营销中比传统营销更的原因是什么呢?济南网络推广公司为您分析。
In the era of mobile Internet, the interaction between brands and users is no longer a simple sales marketing, but a deeper level of interactive marketing. Therefore, most brands will focus on information dissemination and marketing promotion interaction in the future. So what is the reason why online marketing is more popular than traditional marketing? Jinan Network Promotion Company analyzes for you.
1.更具个性化
1. More personalized
如今市场经历了从同质市场到市场细分,再到个性市场的变化过程。在传统市场营销环境下,无论如何细分,终还是针对某一特定的消费群体。只有在网络营销环境下,才可以做到市场细分,即针对每个用户的个性化营销。
Now the market has gone through the change process from homogeneous market to market segmentation, and then to personalized market. In the traditional marketing environment, no matter how subdivided, it is still aimed at a specific consumer group. Only in the network marketing environment can we achieve market segmentation, that is, personalized marketing for each user.
个性化网络营销是一种以用户为导向、强调个性化的营销方式。用户也拥有比过去更大的选择自由,可根据自己的个性特点和需求在全球范围内寻找商品,不受时间、地域限制。
Personalized network marketing is a user oriented and personalized marketing approach. Users also have greater freedom of choice than in the past, and can search for goods globally according to their own personality and needs, regardless of time and geographical restrictions.
2.更高参与度
2. Higher participation
品牌可以通过社媒平台、在线论坛和电子邮件等方式,以非常得成本在营销的全过程中对用户进行即时的互动。而用户则有机会对产品的设计到改进再到研发等一系列问题,发表独特的看法和意见。
Brands can interact with users instantly in the whole process of marketing at a very low cost through social media platforms, online forums and e-mail. Users have the opportunity to express their unique views and opinions on a series of issues from product design to improvement to research and development.
济南网络推广
这种双向互动的沟通方式,提高了用户的参与性与积极性。更重要的是它能使品牌的决策有的放矢,从根本上解决用户实际问题,提高用户满意度。
This two-way interactive communication mode improves the participation and enthusiasm of users. More importantly, it can make brand decisions targeted, fundamentally solve users' actual problems, and improve user satisfaction.
3.节约企业成本
3. Save enterprise costs
品牌实施网络营销。可以降营销及相关业务管理费用,如交通和通讯费,企业可以通过性价比较高的网络沟通工具。可以降销售成本费用。品牌利用网上直接销售可以降销售渠道费用,利用网上促销的高能效性可以降促销费用,网上广告比同样效果的电视、报纸费用廉得多。
The brand implements network marketing. It can reduce marketing and related business management costs, such as transportation and communication costs. Enterprises can use cost-effective network communication tools. It can reduce the cost of sales. Brands can reduce the cost of sales channels by using online direct sales, and can reduce the cost of promotion by using the energy efficiency of online promotion. Online advertising is much cheaper than TV and newspapers with the same effect.
传统企业和品牌一定要利用好互联网创造商业机会,降成本,提高竞争力,才能在如今的市场发展状况下生存甚至成为赢家。您有进行网络推广营销的想法可以直接来我们网站http://www.qwjst.com进行咨询了解!
Traditional enterprises and brands must make good use of the Internet to create business opportunities, reduce costs and improve competitiveness in order to survive and even become winners in today's market development. If you have the idea of online marketing, you can come to our website directly http://www.qwjst.com Ask about it!

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