Enterprises will inevitably encounter many problems in website operation and promotion. If enterprises do not pay attention, it is easy to lead to ineffective promotion of enterprise websites. The low accuracy of customers will greatly affect the promotion cost, but the promotion effect is poor. Today, Jinan Network Company will explain to you the solutions to common problems in website operation and promotion.
1、 Website traffic exception
Abnormal website traffic is a common problem in website operation and promotion, for example, the website traffic drops suddenly. When encountering this problem, we can check whether the website has problems with paid promotion or free promotion. We can compare the traffic situation of the previous day, and then determine which keywords have dropped in the ranking, and analyze step by step to find out which links have problems with traffic, and then make targeted optimization and modification.
2、 Positioning of the website
Website positioning is a direction that needs to be determined at the beginning of website construction, and it is also a problem that many enterprises are easy to ignore. As a result, the website has not been determined after the website is launched, resulting in poor natural ranking effect of the website and low conversion rate of customers. Faced with this problem, we need to analyze and investigate the products and industries of the enterprise at the beginning of the website construction, determine the user population of the website, and design the website module and style specifically. The subsequent production content of the website also needs to generate corresponding content according to this direction, so as to solve the needs of users.
3、 Website maintenance and modification
The website often needs to be modified and optimized in the later stage of operation, so it is inevitable to modify the code of the website. However, many enterprises do not have technicians, so the website will not be modified. There is no way to optimize the problems that occur on the website. There are two solutions to this problem. Choose a reliable website building company or hire a technician.
The above problems are common in our operation process. We need to solve these problems in time, otherwise it will cause great problems to the website operation, leading to problems in the website promotion operation and affecting the website promotion effect. For more information about website matters, please come to our website http://www.qwjst.com Consult!