In the Internet era, many companies have shifted the focus of marketing to online, using multimedia channels on the network to promote, thus breaking the single stagnation of enterprise marketing. However, it is not easy to obtain the online market share overnight. Operators need to have a more detailed and comprehensive understanding of the whole network marketing promotion. Now Jinan Whole Network Promotion Company will tell you about the four key points of whole network marketing promotion.
1、 Dividing the range of flow
Before any whole network marketing and promotion activities, we should have a clear analysis and identification of the target users. The characteristics of target users can be determined from their characteristics, preferences, gender, age, region, etc., so as to carry out targeted operations. Make an operation plan that conforms to the target user's preference scenario.
2、 Stimulate users to complete conversion actions
After determining the user's own attributes, it is necessary to start making targeted marketing and promotion plans for the whole network. This plan aims to stimulate the purchase desire of users and stimulate them to "act immediately". The purchase decision process will be longer due to the different usage scenarios and target groups of each product, so the user's current stage should be determined in advance.
The first stage is to stimulate the interest of users and establish a good relationship with the product. The second stage is to strengthen trust, let users establish preferences and form purchase decisions. The third stage is to deepen the attraction to users and finally promote purchase.
3、 Select appropriate marketing channels
There are many channels for the whole network integrated marketing promotion. Before marketing, it is necessary to determine the channel of the user's secret script, analyze the user characteristics of each media platform, and operate each platform with priority. In terms of channel selection, it is necessary to select multiple channels that are easy to convert according to the characteristics of the product itself and the activity of the target user group to better achieve the effect of the whole network marketing.
4、 Make a detailed budget
Before the whole network marketing promotion, there should be a general budget range for the cost of marketing. What should be taken into account is not only the cost of advertising, but also the cost of materials used for activities. These are relatively large and can not be ignored.
Now the network channels have basically entered the payment mode, and the traffic is becoming more and more expensive, so we must make careful plans to put advertisements in the target audience as much as possible. The free channel will not bring immediate effect, but it will also have a strong effect in the long run. Therefore, the mode of "pay+free" may be more suitable for the whole network marketing promotion in today's era. Click to get the targeted scheme of global promotion and marketing
If you want to carry out better whole network marketing promotion, none of the four key points can be missed. Only by enriching the mode of marketing and promotion, conducting global operation, expanding channels to seize the minds of users, can we better carry out marketing and promotion, and finally achieve purchase transformation by increasing users. Come to our website for more information http://www.qwjst.com Ask and understand!