The construction of each website can be divided into four stages: website planning period, initial stage of website construction, website growth period and website stability period. The promotion methods at different stages are also different. The following small series will give you a detailed introduction:
Website promotion - Website Planning Period
During the website planning period, we should use this time to formulate reasonable and effective promotion methods according to the industry to which the website belongs, and implement the website promotion scheme after the website is completed. The reasonable and effective promotion scheme in the early stage has extremely important guiding significance for the later website operation and promotion. For example: search engine optimization scheme, keyword bidding scheme, what platform to put advertisements on, etc. These all need to be planned in advance.
Website promotion - initial stage of website construction
During the period when the website has just been launched, there is no information on the Internet for our enterprise website, so we need to pave a lot of information on the Internet during this period, such as submitting our website to a well-known domestic classified directory website and submitting a new website on major search engines, In order to facilitate the search engine to collect our website faster. At the same time, it can also cooperate with other marketing activities to make a comprehensive exposure to the website.
Website promotion - website growth period
During the website construction period, we may not know what kind of method our website is suitable for promotion, but after a long time, we can see a difference in the promotion effect of each platform, so we can choose several platforms with good effect to focus on promotion and other platforms for assistance. We can do some paid promotion appropriately.
Website promotion - website stability period
When the development of the website enters a stable period, we should not relax. We should adhere to the previous promotion method. Although it is difficult to increase the traffic of the website at this time, we also need to update it every day to let the search engine know that we are still a "living station", not a dead station.
At this stage, we can also adopt some unconventional promotion methods. We can build a sub website related to our core products to assist in the promotion of our website. What we still need to do at this stage is: do a good job in the statistical analysis of website promotion data.
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