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网站SEO优化的几个步骤知识!

返回 2021.10.29 1 来源:www.qwjst.com 发布人:全网聚速推
 、网站类型
First, website type
①.展示型网站
① 1. Display website
这类网站主要是以产品展示为主,主要是企业介绍、企业产品种类、相关案例等,产品规格和型号方便潜在客户随时看产品信息,网站简单、朴实,没有多么华丽的外观,就是一个展示企业产品业务的简单网站。
This kind of website mainly focuses on product display, mainly enterprise introduction, enterprise product types, relevant cases, etc. product specifications and models are convenient for potential customers to see product information at any time. The website is simple, simple and has no gorgeous appearance. It is a simple website to display enterprise product business.
②.沟通交流平台网站
② . communication platform website
本系统采用利用互联网,将分布在全国的生产、销售、服务和供应等环节联系在一起,改变过去利用电话、传真、信件等传统沟通方式。可以对不同部门、不同工作性质的用户建立无限多个的个性化网站;提供内部信息发布、管理、分类、共享等功能,汇总各种生产、销售、财务等数据;提供内部邮件、文件传递、语音、视频等多种通信交流手段。
The system uses the Internet to connect the production, sales, service and supply links distributed throughout the country, changing the traditional communication methods such as telephone, fax and letter in the past. It can establish unlimited personalized websites for users of different departments and different nature of work; Provide internal information release, management, classification, sharing and other functions, and summarize various production, sales, financial and other data; Provide internal mail, file delivery, voice, video and other communication means.
③.电商门户网站
③ E-commerce portal
公司商城系统网站,是在企业网站的基本上,添加了商品网上购买作用,让客户能够线上方便快捷提交订单,完成网上买卖。
济南全网推广
The company mall system website is based on the enterprise website and adds the function of commodity online purchase, so that customers can easily and quickly submit orders online and complete online sales.
第二、网站规划
Second, website planning
①.网站关键字优化
① . website keyword optimization
当我们在做网站栏目名称设置的时候,特别需要注意的就是关键词匹配的问题,是否选择得当会直观影响搜索排名。
When we are setting the column name of the website, we should pay special attention to the problem of keyword matching. Whether it is properly selected will directly affect the search ranking.
②.网站代码优化
② . website code optimization
它直观影响网站是否可以快速的加载,以及特定元素的利用,比如:H1-H6的使用。
It directly affects whether the website can be loaded quickly and the utilization of specific elements, such as the use of h1-h6.
③.页面容量要合理化
③ Page capacity should be rationalized
网页分为静态网页与动态网页两种,动态网页即具有交互功能的网页,也就是通过数据库搜索返回数据,这样搜索引擎在搜索时所费的时间较长,而且一旦数据库中的内容更,搜索引擎抓取的数据也不再准确,所以搜索引擎很少收录动态网页,排名结果也不好。而静态网页不具备交互功能,即单纯的信息介绍,搜索引擎搜索时所费时间短,而且准确,所以愿意收录,排名结果比较好。所以网站要尽量使用静态网页,减少使用动态网页。网页容量越小显示速度越快,对搜索引擎蜘蛛程序的友好度越高,因而在制作网页的时候要尽量精简HTML代码,通常网页容量不超过15kB。网页中的Java.script和CSS尽可能和网页分离。应该鼓励遵循W3C的规范使用,更规范的XHTML和XML作为显示格式。
Web pages are divided into static web pages and dynamic web pages. Dynamic web pages are web pages with interactive functions, that is, return data through database search. In this way, the search engine takes a long time to search. Moreover, once the content in the database is updated, the data captured by the search engine is no longer accurate. Therefore, search engines rarely include dynamic web pages, and the ranking results are not good. The static web page does not have interactive function, that is, simple information introduction. The search engine search time is short and accurate, so it is willing to include, and the ranking results are better. Therefore, the website should try to use static web pages and reduce the use of dynamic web pages. The smaller the web page capacity, the faster the display speed, and the higher the friendliness to the search engine spider program. Therefore, when making a web page, try to simplify the HTML code. Usually, the web page capacity does not exceed 15KB. Java.script and CSS in web pages should be separated from web pages as much as possible. We should encourage the use of more standardized XHTML and XML as display formats in accordance with W3C specifications.
④网站过度优化
④ Website over optimization
这是我们作为SEO从业者经常会遇到的一个问题,而自己却没有任何发现,直到网站排名大幅度下降的时候,才有察觉。
This is a problem we often encounter as SEO practitioners, but we didn't find anything until the website ranking decreased significantly.

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