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关键词游湖--网站流量是定海神针!

返回 2021.10.15 1 来源:www.qwjst.com 发布人:全网聚速推
 1、关键词主导下的内容建设
1. Content construction under the guidance of keywords
关键词优化是网络推广的重要方式,针对依靠关键词起家的网站来说,网站大多数主要是为了搜索引擎制造内容,搜索引擎是位,用户是第二位,没有搜索引擎给的流量,网站就没有用户,因为搜索引擎力争把对用户最有价值的内容优呈现出来,所以此类网站在面向搜索引擎制造内容时,也必须要照顾到用户的需求。
Keyword optimization is an important way of network promotion. For websites that start with keywords, most websites are mainly to create content for search engines. Search engines are the first and users are the second. Without the traffic given by search engines, websites will have no users, because search engines strive to give priority to the most valuable content to users, Therefore, when such websites manufacture content for search engines, they must also take into account the needs of users.
2、内容建设方向
2. Content construction direction
我们网站在做内容时,需要考虑到这几点:
We need to consider these points when making content on our website:
1)目标用户在通过什么关键词寻找目标信息
1) What keywords are target users looking for target information
2)目标用户在寻找指定信息时除了直接找对应的关键词还会搜索什么
2) What will the target user search for when looking for the specified information in addition to directly looking for the corresponding keywords
3)目标用户真正需要什么内容
3) What do the target users really need
通过了解目标用户的搜索习惯和关键词,可以很好的准备好网站内容了,我们除了找用户对应的关键词外,还需要使用其他关键词,丰富网站内容,引导用户进入网站。
By understanding the search habits and keywords of the target users, we can well prepare the website content. In addition to finding the corresponding keywords of the users, we also need to use other keywords to enrich the website content and guide the users to enter the website.
3、内容注意
3. Content note
做关键词优化,在内容方面,米可觉得,这些问题还是需要注意一下:
In terms of keyword optimization, Mike thinks that these problems still need to be paid attention to:
济南全网推广
1)关键词—定要深入了解这个行业,而不只是挖掘关键词,网站编辑一定要了解这个行业;
1) Keywords - we must deeply understand this industry, not just mining keywords. Website editors must understand this industry;
2)原创是基本的,“转载”现在已经是大站的,但是也要注意尽量不要转载,因为很有可能不被搜索引擎收录。
2) Original is basic, "reprint" is now the patent of the big station, but we should also pay attention not to reprint as much as possible, because it is likely not to be included by the search engine.
3)网站不应该以“原创”为出发点,因为原创不一定对用户有价值。网站要以“对用户有价值”为出发点。哪怕你把针对某一个问题的三四种不同解决方案有机结合到一块儿了,只要切实对用户有价值,并且没有其他网站这么做,那么这也是一条内容建设的路。
3) Websites should not take "originality" as the starting point, because originality is not necessarily valuable to users. The website should take "value to users" as the starting point. Even if you organically combine three or four different solutions to a problem, as long as they are valuable to users and no other websites do so, this is also a way of content construction.
4、千万不要以“伪原创”为出发点,自己给自己贴上“伪原创”的标签,你以所有关于内容的策略和行为都会是作弊。因为你只想着为搜索引擎制造内容了,只要搜索引擎收录就0K了,所有针对内容的行为都会有作弊的嫌疑和痕迹。
4. Never take "pseudo original" as the starting point. After you label yourself as "pseudo original", all your strategies and behaviors about content will be cheating in the future. Because you only want to create content for the search engine. As long as the search engine is included, it will be 0k. All actions against the content will be suspected of cheating and traces.
5、具体内容方面,可以是资讯、原创点评、线下资料扫描、外文翻译甚至是有机聚合等。建议多种思路并用,而不是只釆用一种方法。
5. In terms of specific content, it can be information, original comments, offline data scanning, foreign language translation or even organic aggregation. It is suggested to use multiple ideas rather than just one method.
6、如果是把线下媒体的内容搬上网络,那么一定要把一些线下媒体使用的非精准关键词替换掉。比如“本省”“本市”“本台”“本报”等。
6. If you are moving the content of offline media to the network, you must replace some inaccurate keywords used by offline media. Such as "this province", "this city", "this station", "this newspaper", etc.

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