1、 Don't rush at first.
Keyword ranking layout start the website TDK. Don't blindly layout all the popular words. For the new website, due to the high degree of competition, great attention and great pressure of market competition, the previous website has been optimized in front of us. We can't quickly rank a blank new website, We only have a reasonable keyword layout can make our website ranking improve rapidly.
2、 Optimize the rational layout of website keywords
When the framework of the website is built in the early stage, it is necessary to make a reasonable layout. The URL and page level should be built at this time. The hierarchical relationship between the home page, list page and detail page should be clearly distinguished. In accordance with Baidu search crawling standard, that is, from top to bottom, from left to right, the key content should be put in the front, the structure should be reasonable and scientific, and the most key content should be put in the front, It's simple and clear as soon as you go in.
3、 Optimize long tail keywords
The competition of long tail keywords is not so fierce. It can help us quickly improve the ranking of the website, so as to improve the weight of the website, and let this word earn total traffic and accumulate data for key vocabulary. Otherwise, it will waste our time and energy to optimize the ranking after a long time.
4、 Content quality must be high
Recently, Baidu has paid more and more attention to the original content and user experience, and many new algorithms are also related to it. Therefore, when we build the website in the early stage, we must try our best to use our own original content. In terms of product functions, bigger users are preferred. The longer the user stickiness is, the higher the user stickiness will be, and our website and weight will be improved.
5、 Internal and external links should be well laid out
Although the weight of the bottom link is getting smaller and smaller, it is still very effective for a new station to reasonably build internal links and exchange external links. It is not appropriate to recommend some popular areas and industries at the bottom of the website. Make reasonable link arrangements.