General small-scale websites may only have secondary directories, and then go down to the article page; However, for some slightly large-scale websites, in addition to the secondary directory, there should also be a tertiary directory. Therefore, learning to optimize the website directory page will still play a great role.
1、 Select keywords for catalog page optimization
When it comes to page optimization, it is natural that there is no lack of keyword positioning, and the weight of the directory page is between the home page and the article page. Therefore, we can choose the long tail keyword with higher difficulty to optimize the directory page. For example, the core keyword of our home page is SEO optimization, so our directory page can optimize "SEO website optimization", "SEO keyword optimization", etc, In this way, the keyword layout of our website will be more reasonable, and it will be easier to optimize the catalog page, which can take into account the balance of the whole website.
2、 Directory page URL name
In fact, we know that the domain name is the abbreviation of the name, which will be helpful for website optimization. The same is true for the directory page. Full spelling is the best. If the full spelling is long, you can use abbreviations. It should be noted that it is better to name the news directory page with news.
3、 Title Writing
Many people write the title carefully when optimizing the home page, but when they arrive at the directory page, they are more casual. In fact, the writing method of the directory page is the same as that of the home page. We can write around the keywords that need to be optimized. Don't just use the fixed routine of directory name + brand words, so the optimization of the directory page will be wasted. In addition, the description and keywords of the table of contents page also need to be written carefully.