The first step is to locate the keywords
The basic link of website SEO optimization is the positioning and analysis of keywords. Due to the different industries and scales of enterprises, we should also consider from multiple angles when positioning keywords, such as the analysis of keyword search volume, the analysis of competitor keywords, the correlation analysis between keywords and websites, keyword ranking prediction and layout.
The second step is to build and analyze the website architecture
A reasonable and scientific website architecture is very conducive to the preferences of search engine crawlers, as well as the promotion of website ranking and user traffic. When building and analyzing the website architecture, it is necessary to delete the bad design of the website architecture to ensure that the website has the most reasonable directory structure and navigation. At the same time, it is necessary to optimize the internal and external chains in the station.
The third step is to optimize the directory of the website and arrange the content links
This can be said to be the specific embodiment of website optimization in details. The optimization of website directories and pages not only lies in the ranking of web pages in the search results of search engines, but also in making the pages of the website bring good traffic. Under the operation mode of the website with the content as the king, the regular update of the website content, especially the update of the original content, is not only an important link of SEO optimization, but also an important work schedule of the website webmaster. The layout of links is to better let search engines capture information by linking to each other.
Step 4: build a dialogue with search engines
The process of website optimization is the process of continuous dialogue with search engines. In order to achieve better dialogue effect, we need to know the collection and update of the site by using Baidu webmaster tools, Shenma webmaster platform and other tools, and make corresponding analysis according to the search engine effect.
Fifth, do a good job in the analysis of website traffic
The analysis of website traffic is to further let the website have a better experience and find the most appropriate SEO strategy, while doing website traffic statistics needs the help of special Baidu statistical tools.