1、 Generally speaking, there are three steps to promote network soft text
The first step is to plan soft topic
The second step is to write
Step 3 launch
It's so simple to say, but it's hard to really do well, because this process involves the knowledge of the whole world. Your initial topic may be in the economic environment, or in people's life. According to the target groups of promotion, choose the appropriate topic, including everything in the world.
2、 Planning the topic of soft text is the key to the success of soft text
First, the topic of soft text is consistent with the target group
Second, the topic of soft article should be fashionable and eye-catching. The topic of soft article determines the title of soft article. The quality of the title directly determines the click through rate. If the article is not opened, it is a failure;
Third, the topic of soft article is close to the hot spot of facts. The advantage of this is very clear. There are many social hot spots and readers are interested in it. However, novices may not be able to reach it. More writing and more reading make perfect.
Writing is to write a composition. Students call it composition. In our network promotion, it is called soft article. The purpose of soft article is to promote the brand or product service of an enterprise. It not only has the practical content preferred by the target group, but also has the publicity integration of the enterprise. In the network promotion, the press release and soft article can be equated, that is, the name and habit are different.
First, the media should be in line with the target group, such as region, age, hobbies, etc. If a hotel is doing soft articles, it should pay attention to the mainstream media of the city. Chain hotels should choose the national well-known media, and the manuscripts should be on the corresponding channels, such as the manuscripts of the building materials industry should be on the home or real estate channels, not on the it and entertainment channels;
Second, the authority of the publishing media, soft text in some small sites is not any role, perhaps some enterprises will encounter someone to send soft text is particularly cheap, is some unknown website, this release is meaningless;
Third, we should see whether the media is a news source. The media that are news sources will be included by the news engines of search engines after they release news, with high weight, good ranking, fast transmission speed and wide coverage.
Jinan whole network promotion brings you these wonderful contents today. For more wonderful contents, please click: http://www.qwjst.com Check the details, we will have more wonderful content waiting for you