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这些推广流量的误解你都了解吗?

返回 2020.11.27 1 来源:www.qwjst.com 发布人:全网聚速推
 一、自媒体广告“流量”误解
1、 Misunderstanding of we media advertising "traffic"
流量为的时代,大号自媒体主汹涌的“流量”成了广告主奋力争取的目标。广告主在制作媒体广告预算时首要明确商业目标,引流或品牌曝光是商业目标之一。
In the era of traffic as the king, the surging "traffic" of large-scale we media owners has become the goal that advertisers strive for. When making new media advertising budget, advertisers should first make clear their business objectives. One of the business objectives is to attract or expose the brand.
如果广告主的商业目标是引流,在投放媒体广告时,应该考虑流量数量以及这些数量的质量。大号自媒体拥有丰富的流量,其在内容方面已相当垂直及优质,粉丝互动方面也有了相当的粘性,对于建立品牌以及与用户之间的沟通也基本成熟,因此此类大号合适树立品牌价值。如果广告主以流量为目的需要谨慎,大号的流量虽多,但不是引流的根本办法。
If the commercial goal of advertisers is to drain, the quantity of traffic and the quality of these quantities should be taken into account when launching new media advertisements. The large-scale we media has a wealth of traffic, and its content has been quite vertical and high-quality, the interaction between fans has also been quite sticky, and it is basically mature for the establishment of brand and the communication with users. Therefore, such large-scale we media is suitable to establish brand value. If the advertiser needs to be cautious for the purpose of traffic, large-scale traffic is not the basic way to drain.
举个例子,假如广告预算为30万,投放软文广告到洞见、十点读书或者占豪其中一个知名公号上,所获得的阅读数保为1百万个,那么每个“流量”的千人成本为0.3元。假如广告预算同为30万,投放朋友圈硬广告,普通城市为0.05元千人成本,阅读量为6百万,品牌曝光是微信公号的6倍,可见,以引流为目标的广告,自媒体大号软文广告非。
济南全网营销
For example, if the advertising budget is 300000, if you put soft text ads on insight, reading at 10 o'clock, or one of the famous brands, and the number of readers guaranteed is 1 million, then the cost of 1000 people per "traffic" is 0.3 yuan. If the advertising budget is 300000 and the hard advertisement in the circle of friends is put in, the average city costs 0.05 yuan per thousand people, the reading volume is 6 million yuan, and the brand exposure is 6 times of the wechat official number. It can be seen that we media large-scale soft advertisement is not the first choice for the advertisement aiming at drainage.
二、 自媒体与广告通稿关系界定不清
2、 The relationship between we media and advertising manuscripts is not clearly defined
一部分广告主利用自媒体平台只是利用其免费的一面。比如只在公众号平台发布活动消息、降价通告等等,此模式的好处是品牌消息能及时触达,缺点是使这个自媒体账号失去了灵魂。
Some advertisers only use the free side of we media platform. For example, only on the public platform, the news of the event and the price notice are released. The advantage of this mode is that the new brand news can be reached in time, and the disadvantage is that the official account has lost its soul.
广告主必须大限度发挥自媒体的价值。对于起步不久的广告主,想要在自媒体领域获得良好的广告反馈,需要利用优质内容提升用户的体验感,同时在持续优质内容输出方面,也需要为付出“持续的精力”做好准备。
Advertisers must give full play to the value of we media. For the newly started advertisers, if they want to get good advertising feedback in the we media field, they need to use high-quality content to enhance the user's sense of experience. At the same time, in terms of continuous high-quality content output, they also need to be prepared to pay "sustained energy".
三、抖音短视频广告的“小坑”
Three, tiktok short video advertising "small hole"
今年上半年受各种无法抗拒的因素影响,线下户外广告受挫,线上短视频、直播等视频平台营销十分红火,为了抓住机遇,各个大小品牌主开始把广告预算用在抖音、快手、西瓜等平台,希望品牌曝光度和转化率能创造奇迹。
Kwai tiktok was frustrated by various irresistible factors in the first half of this year. Outdoor advertising online was frustrated. Online video and live streaming were booming. To seize the opportunity, the brand owners began to use advertising budgets in such platforms as jitter, fast hand and watermelon, hoping that the exposure and conversion rate of the cards could create miracles.
在广告投放之,一定要检测系统监测广告的曝光率、评论数、完播率等等数据。当有乙方告诉你广告获得了几百万的曝光评论的时候,就可以在台验证其真假,不过“真人”制造的数据依旧难以检测。
After the advertisement is put into use, the detection system must monitor the exposure rate, the number of comments, the completion rate and so on. When Party B tells you that the advertisement has received millions of exposure comments, it can verify its authenticity in the background, but the data made by "real person" is still difficult to detect.
以上就是今天小编为大家介绍关于济南全网营销的相关的资讯,您可以及时的关注我们的网址:http://www.qwjst.com查询了解更多的详情咨询,我们会有更多的精彩内容为您呈现.
The above is today's small editor to introduce the relevant information about Jinan network marketing, you can timely pay attention to our website: http://www.qwjst.com Inquiry for more details, we will have more wonderful content for you

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