A: the so-called cold key words mean not commonly used, cold words that are less likely to search in the search engine keywords, traffic sometimes no keywords. At this stage, China's voice, NBA, Beijing Youth and so on are popular keywords. Take an example: in this year's Olympic Games, Fu Yuanhui said the word "the power of the great famine". A few years ago, it was a cold word. It is precisely because of the mastery of the unpopular words and the sensitivity to the Internet that this unpopular word has now become a popular keyword. The success of websites, forums, etc. needs a lot of cold words to get traffic. If the unpopular keyword SEO is done well, the traffic brought by it is not so much.
Measurement criteria: 1, baidu related fields in less than 1000, and from Yahoo's home page backlinks in less than 10 is called a cold word.
2. Baidu related fields in the following 3000, Yahoo's home page backlinks in about 15 are called general keywords.
3. Baidu related domain more than 4000, Yahoo's home page backlinks more than 30 are called hot keywords.
How to know whether the unpopular words are popular or not: 1. You can refer to Baidu Index, which is more than 2000, has certain difficulty. (webmaster tools, love station network) 2. Whether there is vicious competition in the same industry, which means that the competitiveness is not big, whether the same industry is optimizing. 3. Compare the number of relevant pages of major search engines, mainly Baidu and Google.
4. Check whether the top website domain names are all first level domain names.
2、 How to do it? Is the so-called tree under the cool, do SEO is the same, to the weight of the platform to "enjoy the cool.".
The platform includes: 1. Baidu: Baidu knows, Baidu Post Bar, baidu experience, Baidu Encyclopedia, Baidu Library and word of mouth. There are a lot of network promotion means, and the effect is uneven. If we talk about the network promotion effect with the highest cost performance ratio, Baidu knows the best. We suggest Baidu do all the products once. For example, we should ask questions on the computer first, and then answer the questions with the mobile phone Baidu.